Digital Marketing Specialist

Why Gantrex? Because we are the global leader in the manufacture, distribution, installation, and maintenance of industrial and port rail systems. Our products are used in a wide variety of industrial applications and end markets, including ports (port crane services), shipyards, steel mills, aluminum foundries, rail depots, and heavy industry. Our group’s reputation is recognized by our customers, partners, and supply chain worldwide. An industry leader, but above all a company and group on a human scale (approximately 500 employees worldwide), founded in Nivelles in 1971, with an international DNA, guided by three pillars: technological leadership through continuous product development—in which Gantrex invests heavily year after year—a strong local presence with highly qualified staff who work closely with our customers, and superior products and services to ensure customer satisfaction. Learn more We are seeking a data-driven and detail-oriented Digital Marketing Specialist to join our global Marketing team. This role will focus on analyzing Digital Marketing performance, CRM data, and customer behavior across all our digital channels to drive actionable insights. The function bridges Marketing strategy and data analytics to drive measurable business growth.

Key Responsibilities
Digital Tools Analytics
• Analyze performance metrics and utilization of digital channels
• Monitor and report on KPIs such as traffic, conversion rates, user engagement
• Build and maintain dashboards and automated reporting frameworks on PowerBI
• Provide insights and optimization recommendations to improve conversion rates and engagement
• Track user journey behavior by user segment, analyzing trends and recognizing potential lead opportunities from existing data
• Maintaining databases from all digital channels CRM Analytics
• Analyze CRM data to evaluate lead quality, conversion rates, segmentation effectiveness, lifecycle performance, and customer retention
• Develop audience segmentation strategies based on behavior and performance trends
• Drive customer segment analysis for digital portal content and engagement tracking
• Apply smart use of AI and build customized AI agents for CRM report feeding and analysis extraction Digital Customer Portal Customer Tracking
• Track and analyze user behavior within and across digital portal modules
• Identify friction points in the customer journey
• Develop monthly performance dashboards for every sales region
• Provide insights to enhance UX, personalization, and engagement strategies
• Focus on conversion rate optimization, tracking conversion
• Manage Digital Customer Portal access and user analysis You are our new colleague if ...
• You're an agile team player, you have a strong analytical mind, digital and AI savvy, with excellent communication skills, proactive, curious and open minded, customer centric mindset
• You have a degree in Business Administration, Business Engineering, Economics, Marketing or Communication university degree background (BS)
• You have 2+ years experience in Marketing analytics, digital performance analysis. Work experience in international Sales & Marketing environment or COM agency. Knowledge of customer journey mapping
• IT: MS office
- especially excel and ppt, CRM platforms, Comfortable with PowerBI
• You are fluent in English, any other language is an asset What we have to offer...
• An exciting job, both technically and on a personal level
• On-the-job training with our team, as well as the opportunity to learn our trades
• A competitive compensation package & 30 days of vacation per year