Senior Consultant – Marketing

Role Overview We are seeking a Senior Consultant to support the deployment and scaling of the MarCom Watchtower from November 2026 onwards. This strategic initiative aims to transform Marketing & Communications from a reporting-driven organization into a performance-driven organization by connecting strategy, objectives, KPIs, OKRs, business outcomes, and decision-making. The consultant will closely collaborate with the Performance Analysts from the Run & Change and MarCom clusters to deliver the Watchtower ambitions, strengthen performance management capabilities, and support the transition towards data-driven decision making. Main Responsibilities
• Contribute to the deployment and continuous improvement of the MarCom Watchtower across MarCom teams and domains.
• Collaborate with Run & Change and Cluster Performance Analysts to define, monitor, and improve Strategic KPIs, OKRs, and performance reviews.
• Perform advanced performance analyses and transform data into actionable insights and recommendations.
• Contribute to the measurement of business impact, including campaign effectiveness, ROI, and future attribution models.
• Support the improvement of KPI governance, data quality, KPI documentation, and measurement methodologies.
• Facilitate workshops with business stakeholders to challenge results, identify root causes, and define improvement actions.
• Help embed the Watchtower into governance, planning processes, and agile ways of working.
• Collaborate with MarTech, Data, and Business teams to automate and industrialize performance measurement capabilities.
• Support the development of a stronger performance culture focused on outcomes, accountability, and continuous improvement. Key Requirements
• 8+ years of experience in Performance Management, Marketing Analytics, Strategy Consulting.
• Strong expertise in KPI frameworks, OKRs, performance management, and executive reporting.
• Proven experience conducting complex analyses and translating insights into business recommendations and action plans.
• Very good understanding of marketing effectiveness, ROI measurement, attribution, and business performance indicators.
• Strong stakeholder management and facilitation skills.
• Ability to work collaboratively across multiple teams and disciplines.
• Experience in financial services is considered a strong asset.
• Knowledge of Power BI.
• Knowledge of Adobe Analytics and Sprinklr.
• Mastery of SQL language and experience in complex data processing.
• Good knowledge of French and a passive knowledge of Dutch or vice versa; operational proficiency in English. Expected Outcomes
• Successful extension of the Watchtower across Marketing & Communications department.
• Improved KPI governance and measurement maturity.
• High-quality performance analyses supporting management decisions.
• Strong collaboration between Run & Change, Cluster Performance Analysts and business stakeholders.
• Increased adoption of data-driven performance management practices across the department. Other Details Telework: 50% on-site and 50% home working.