Assitant Marketing Manager

We are a dynamic and fast-paced hospitality group with five venues in Hong Kong seeking a self-motivated and driven candidate for the role of Marketing and Digital Communications Associate or Assistant Manager depending on experience. The individual will be assisting in the planning and implementation of marketing activities, event promotion, social media execution, content creation, and coordination of digital communications for multiple leading Bar and Restaurants with diverse service offerings. Venues currently include Honky Tonks Tavern, Bourke’s, Mendel’s and Terracotta Lamma, Twist and The Boar. The Marketing Associate / Assistant Manager will report directly to the Group Marketing and Digital Communications Director in relation to all things related to marketing and digital communication for venues across the group as well as new initiatives.

RESPONSIBILITIES:
• Plan and execute social media postings across all relevant channels, including content creation in line with the marketing strategies and brand identity of each venue and campaign.
• Assist the Group Marketing and Digital Communications Director with all marketing-related administrative tasks, forecasts, reports, proposals, data analysis and long-term planning.
• Update all digital platforms and assets of the venues with accurate and relevant information, including websites, customer relationship management databases, reservations systems, and social media accounts.
• Assist in the management of guest communications in relation to email, social media, events, promotions, online reviews via Open rice and Google, and other marketing aspects in a timely and professional manner with efficiency and warm hospitality.
• Assist in the planning, organization and execution of marketing for promotional events, campaigns and regular operations.
• Manage data relevant to marketing budgets and forecasts to propose recommendations for marketing strategies / campaigns relevant to each venue to senior management and Directors of the group.
• Generate ideas for new events including detailed promotion plans monthly in alignment with revenue goals and seasonality.
• Manage timelines and deliverables with Design, Events and Operations of individual venues on simultaneous projects across the group.
• Communicate and support team members of venues closely in relation to marketing deliverables and event launches, as well as ensuring in-depth understanding of all services and offerings.
• Assist in the process of email marketing automations and email communication strategies.
• Assist in the communication and coordination with digital agencies, photographers, artists, partners and designers.
• Manage metadata, tags, keywords implementation on social media and online presence of all venues to improve SEO and guest interaction through online platforms.
• Maintenance of proprietary digital asset information management and management of storage.
• To handle ad-hoc projects as assigned.

REQUIREMENTS:
• Bachelor’s degree in marketing, Communications, Design or related field is preferred.
• Minimum 2-year professional industry experience in digital marketing, social media management, event management and/or content creation.
• Excellent interpersonal, communication and organisation skills with a high attention to detail.
• Excellent proficiency in written and verbal English essential. Chinese speaking, reading and writing skills are an advantage.
• Knowledge of SEO / SEM and digital marketing tools and platforms, such as Google Ads, Google Analytics, social media and email marketing management tools are an advantage.
• Proficient in photography/videography and editing and design software, e.g. illustrator, InDesign, Canva, photoshop is a plus.
• Demonstrable ability to work independently with autonomy and multi-task competing priorities, as part of a wider team in a fast-paced hospitality environment.
• Flexibility in

working hours
according to requirements from events, marketing strategies and deadlines.
• A passion for food, drink and hospitality.
• A willingness to learn, energetic, enthusiastic nature.