Vice President of E-Commerce Operations

Position OverviewThe Vice President of E-Commerce Operations is a senior executive responsible for developing and executing e-commerce strategies, overseeing online business operations, and driving digital revenue growth. This role manages the performance of e-commerce platforms, online sales channels, digital merchandising, order fulfillment coordination, and customer experience initiatives to ensure sustainable business growth and operational efficiency. The successful candidate will collaborate with executive leadership, marketing, sales, technology, supply chain, finance, and customer service teams to optimize the online shopping experience, improve conversion rates, strengthen customer retention, and align e-commerce operations with the company's broader business objectives.

Key Responsibilities
• E-Commerce Strategy Development: Develop and implement e-commerce strategies that support revenue growth, market expansion, customer acquisition, and long-term business objectives.
• Online Business Operations: Oversee daily e-commerce operations, ensuring the efficient management of online storefronts, digital sales channels, product listings, pricing updates, and promotional activities.
• Digital Revenue Growth: Identify opportunities to increase online sales, improve average order value, enhance conversion rates, and expand customer reach across digital channels.
• E-Commerce Platform Management: Oversee the performance, functionality, and continuous improvement of e-commerce platforms, ensuring a reliable, secure, and user-friendly shopping experience.
• Digital Merchandising: Manage product categorization, online product presentation, inventory visibility, promotional placement, and merchandising strategies to improve product discoverability and sales performance.
• Customer Experience Optimization: Evaluate the online customer journey, identify friction points, and implement improvements to navigation, checkout processes, payment experiences, and post-purchase support.
• Marketing and Sales Coordination: Partner with marketing and sales teams to coordinate digital campaigns, promotional calendars, customer acquisition initiatives, and seasonal sales programs.
• Conversion Rate Optimization: Analyze website traffic, shopping behavior, abandoned carts, and checkout performance to identify opportunities for improving conversion and reducing purchase friction.
• Order Fulfillment Coordination: Collaborate with supply chain, logistics, and customer service teams to improve order processing, delivery performance, inventory coordination, and returns management.
• Data Analytics and Performance Reporting: Establish e-commerce KPIs, monitor sales trends, evaluate channel performance, and provide actionable insights to executive leadership.
• Budget and Financial Management: Develop e-commerce operating budgets, monitor expenses, evaluate channel profitability, and allocate resources to maximize return on investment.
• Technology and Systems Integration: Oversee the use and integration of e-commerce platforms, CRM systems, payment solutions, analytics tools, and order management systems.
• Customer Retention and Loyalty: Develop initiatives to improve repeat purchases, customer lifetime value, loyalty program participation, and long-term customer engagement.
• Risk Management and Compliance: Ensure e-commerce operations follow applicable consumer protection, privacy, payment security, accessibility, and other relevant regulatory requirements.
• Team Leadership and Development: Lead e-commerce directors, digital operations managers, merchandising teams, and other relevant professionals while establishing performance expectations and professional development plans.
• Executive Reporting: Present online revenue performance, operational results, customer insights, technology priorities, and strategic recommendations to executive leadership. Qualifications
• Bachelor's degree in Business Administration, E-Commerce, Marketing, Information Systems, Supply Chain Management, or a related field; an MBA or equivalent advanced degree is preferred.
• 20+ years of progressive experience in e-commerce, digital commerce, online retail, digital operations, or related business functions.
• 8+ years of leadership experience managing e-commerce teams, digital sales operations, or cross-functional business initiatives.
• Demonstrated success developing e-commerce strategies and achieving measurable online revenue growth.
• Strong understanding of e-commerce platforms, digital merchandising, conversion rate optimization, online customer behavior, and omnichannel commerce.
• Experience managing digital sales performance, operating budgets, profitability, and commercial KPIs.
• Familiarity with e-commerce platforms such as Shopify, Adobe Commerce, Salesforce Commerce Cloud, or comparable solutions.
• Experience with web analytics, CRM systems, marketing automation, and order management technologies.
• Strong analytical, strategic planning, problem-solving, and stakeholder management skills.
• Knowledge of inventory coordination, fulfillment processes, returns management, and digital customer service operations.
• Ability to lead cross-functional teams, manage competing priorities, and execute business initiatives in a dynamic digital environment.