Media Planner
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Responsibilities:
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• Collaborate with clients and internal teams to understand campaign goals, target audiences, and budget constraints.
• Conduct thorough market research and audience analysis to identify optimal media channels and opportunities.
• Develop comprehensive media plans across various platforms, including digital (programmatic, social, search), traditional (TV, radio, print), and OOH.
• Negotiate and purchase media placements, ensuring efficient use of budget and maximizing ROI.
• Monitor campaign performance, analyze data, and provide regular reports and insights to clients.
• Optimize media plans in real-time based on performance metrics and market trends.
• Stay up-to-date with the latest media trends, technologies, and industry best practices.
• Present media plans and recommendations confidently and persuasively to clients.
• Manage media budgets and ensure accurate billing and reconciliation. Job
Qualifications:
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• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 2+ years of experience in media planning, preferably within an agency environment.
• Proven track record of developing and executing successful media campaigns.
• Strong understanding of various media channels, their capabilities, and measurement methodologies.
• Proficiency in media planning and buying tools (e.g., Nielsen, comScore, Google Ads, Facebook Business Manager).
• Excellent analytical skills with the ability to interpret data and draw actionable insights.
• Exceptional communication, presentation, and negotiation skills.
• Detail-oriented with strong organizational and time management abilities.
• Ability to thrive in a fast-paced, collaborative, and client-facing environment.
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