Marketing Manager Advanced Professionals

Onderneming At Antwerp Management School (AMS), a triple-accredited and internationally renowned business school with its roots and main branch in the bustling heart of Antwerp, both young and experienced professionals are supported and guided in their quest for healthy growth and sustainable professionalization to create impact as an individual, a business team, a company, or an organization. We are a dynamic, innovative and customer-oriented organization, driven by an enthusiastic team. Our faculty experts and employees make every effort to offer our customers permanent learning experiences by sharing their state-of-the-art expertise and relevant insights that really matter in daily practice. Click here to get a taste of the atmosphere on campus. Antwerp Management School aims to maximize diversity and would like to encourage everyone – regardless of gender, religion, ideology, origins, language, functional impairments, etc. – to apply. Would you like to join our team? We are looking for a Segment Marketing Manager. Functie As Segment Marketing Manager, you will develop and implement impactful marketing strategies and campaigns for our target group: advanced professionals looking to grow their careers through masterclasses, Executive Masters or an MBA. You combine strategic thinking with a hands-on, results-driven approach and work closely with the business line, the marketing team and the Marketing Operations Manager.. Responsibilities Your responsibilities
• Develop and implement an integrated 360° marketing and communication strategy, focused on lead generation, conversion and business impact
• Translate business objectivesinto an annual marketing and content plan.
• Develop and coordinate impactful marketing campaigns across relevant online and offline channels.
• Use customer, market and campaign insights to identify opportunities and continuously improve marketing activities.
• Work closely with the business line to align marketing initiatives with business objectives, brand strategy and positioning.
• Guide and support the Marketing Associate and collaborate with the central Copywriter & Performance Marketer on campaign development and execution.
• Monitor and report on marketing performance and results, together with the Business Lead and Marketing Operations Manager.
• Manage the annual marketing communications budget for your target group. Profiel
• You have 5+ years of relevant marketing experience, preferably in inbound or digital marketing.
• You have a strong understanding of marketing strategy, communication channels and branding.
• You are data-driven, analytical and results-oriented.
• You have strong project management and organizational skills and a hands-on mentality.
• You are customer-oriented and interested in communicating with executive and professional audiences.
• You communicate easily with different stakeholders and combine team spirit with autonomy.
• You are familiar with common marketing tools and platforms; experience with Odoo is a plus.
• You have a Master's degree in Marketing, Business Administration or a related field.
• You are fluent in Dutch and English, both written and spoken. Aanbod You will be part of one of the world’s leading international management schools. Our organizational culture is warm and open-minded with ambitious and driven colleagues. Our aim is to further internal relationships and to make work fun. Our customers and many of our staff members come from every corner of the globe, giving AMS a strong international vibe. Ours is a highly flexible work environment where you can expect a great deal of autonomy and room for deploying and developing your own entrepreneurship. This will allow you to create the work–life balance that works for you. You will work in a hip and sustainable environment in the very heart of Antwerp. Besides an appealing salary with benefits, AMS offers you the opportunity to further develop your skills and to grow as a professional. Our motto truly encapsulates what we represent: ‘Opening minds, to impact the world’. In sum, a job that has an impact Interested? Send your resumé and motivation letter via this link to HR Business Partner. We kindly, but firmly, urge you to provide us with a cover letter in which you state your motivation. Without, your application is considered incomplete and will be valued as such. The Topics To Reflect Upon In Your Cover Letter
• How does your candidacy for this job at AMS fit your (past and future) career journey?
• What compels you to work for AMS?
• What are/will be your challenges in executing the job successfully?
• Are there certain competencies/talents that you have, that will enable you to make a difference/impact? We're looking forward to reading your letter and resumé. Talen