Permanent - Digital Acquisition Manager CANAL+ Belgium

Il y a 4 jours

Brussels, Brussels-Capital, Belgique CANAL+ Group Temps plein

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Accelerate Growth Through Digital Excellence At CANAL+ Belgium, we are transforming the way people connect with entertainment, (sports) content, and technology. We are looking for an experienced Digital Acquisition Manager to drive growth of one of the most recognized media and entertainment brands in the world. Your mission The Digital Acquisition Manager is responsible for driving digital subscriber acquisition and conversion performance across CANAL+ Belgium's direct-to-consumer business and is reporting to the Sr. Manager Digital. Working closely with internal stakeholders, media agencies, and creative partners, the Digital Acquisition Manager ensures that marketing investments, digital experiences, and acquisition initiatives deliver against subscriber growth and commercial objectives.

Key Responsibilities
Digital Acquisition Strategy & Execution
· Lead the execution and optimization of digital acquisition campaigns across Paid Search, Social Advertising, Affiliate Marketing, Video Advertising, and On-Device Marketing channels.
· Monitor campaign performance and drive continuous improvements to maximize acquisition efficiency, conversion rates, and commercial outcomes.
· Ensure media investments and agency recommendations align with business priorities, acquisition targets, and budget objectives. Campaign Management
· Coordinate and develop acquisition, content, sports, and promotional campaigns from briefing through launch and post-campaign evaluation.
· Act as a coordinator between internal teams and external agencies to deliver campaigns on time and to the required quality standards.
· Manage creative automation and asset variation through Piximedia to support local market needs and performance optimization. Performance Analytics, CRO & Reporting
· Own the performance of the website by monitoring and analyzing acquisition, website, and funnel performance using GA4, Amplitude, and other analytics platforms.
· Identify opportunities to improve customer conversion through analytics, testing, and customer journey optimization.
· Translate data and campaign learnings into actionable initiatives that support subscriber growth and business performance. Requirements
· Bachelor’s degree in marketing, Digital Marketing, or a related discipline.
· Minimum 6 years of experience in Digital (Performance) Marketing or E-Commerce.
· Proven experience managing digital acquisition campaigns in a results-driven environment.
· Native proficiency in Dutch and/or French and professional fluency in English.
· Strong analytical capabilities with the ability to translate data into business recommendations. Preferred skills and experience
· Experience working with digital media agencies and managing digital advertising budgets.
· Familiarity with creative production processes and the ability to brief creative teams on digital assets, including banners, video, and social media content.
· Hands-on experience with Google Ads, SA360, DV360, Meta Ads Manager, and TikTok Ads Manager.
· Experience with digital analytics and conversion optimization methodologies.

Permanent - Digital Acquisition Manager CANAL+ Belgium

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Permanent - Digital Acquisition Manager CANAL+ Belgium

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