B2B Product Marketing Manager
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Job description
We are looking for an experienced Product Marketing Manager to join a fast-growing European technology company specialising in trusted digital solutions.
Reporting into the product organisation and responsible for a strategic product line, you will define and execute the go-to-market strategy, build clear and differentiated positioning, and translate technically complex solutions into concrete business benefits for our customers.
You will work closely on a daily basis with Product, Sales, Marketing and Customer Success teams in a dynamic international environment. Your impact will be direct on commercialisation, demand generation and the growth of the product line across Europe.
The role is based in Belgium, within an organisation that combines technical expertise, European ambition and a collaborative culture.
Requirements
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At least 5 years of experience in product marketing (or a closely related marketing role) on complex B2B, enterprise or technology solutions.
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Proven ability to understand sophisticated technical concepts and turn them into clear, impactful messages for different audiences.
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Solid experience in developing positioning, messaging, personas, ideal customer profiles (ICP), use cases and go-to-market programmes.
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Experience collaborating closely with Product Management, Sales, Marketing and design/customer-facing teams.
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Strong stakeholder management and influencing skills.
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Analytical mindset: ability to leverage market data, customer feedback and competitive analysis to drive decisions.
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Comfortable working in a fast-moving, international and multicultural environment, with the ability to operate independently while remaining highly collaborative.
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Fluent in Dutch or French, combined with full professional proficiency in English.
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Strongly valued assets: experience in cybersecurity, fintech, financial services, digital identity / authentication / digital trust, SaaS, European regulations, or security concepts such as public key infrastructure (PKI) or emerging cryptography.
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