Integrated Campaigns

Who we are?

Silverfin is a cutting-edge cloud software solution built by accountants, for accountants.

Founded in 2013, Silverfin was created to solve the frustrations of manual, error-prone processes in analysing financial data and compliance. From day one, we’ve been a cloud-first platform with an open API architecture, leveraging structured data to transform how accountants work.

Our mission is simple: to enhance and support the accountancy profession through AI and automation, ensuring accountants remain relevant and respected in the future of finance.

In 2023, Silverfin became part of the Visma Group, joining one of Europe’s leading providers of cloud software. This partnership strengthens our ability to innovate and expand our impact within the accountancy industry.

Today, Silverfin is trusted by over 1000+ firms across 19 countries. Our clients include all of the Big 4 accounting firms, as well as leading global networks like BDO, PKF, Baker Tilly, Grant Thornton, and Moore.

Headquartered in Ghent, with offices in London, Luxembourg, Gouda (NL), and a 2nd office in South of Belgium (Mont-Saint-Guibert), we’re a team of over 200 people - including a diverse remote engineering team working across multiple time zones - all working together to drive innovation in accounting.

How would you support our success?

Your role

In 2026 Silverfin moved its whole marketing approach from leads to accounts. Marketing Qualified Leads became Marketing Qualified Accounts, our target market is now a finite, tiered list of accounting firms per business unit, and our campaigns are built once, centrally, then localised across every region. That model is in place. What it needs now is someone to run it.

As our Integrated Campaigns & ABM Programme Manager, you are the operational owner of our global integrated campaigns and the engine room of our ABM programme.

Together with our Product Marketer and the field marketers, you help define which campaigns we should build. You then hold the campaign calendar and define the campaign flow in collaboration with field and digital marketers.

You chair the cross-functional campaigns and content task force that brings content, demand generation and field marketing around one table, following up decisions and a single source of truth. And you run the ABM programme day to day, so that the accounts on our tiered lists are reached, engaged and handed to sales at the moment they are ready.

Both halves of the role exist to serve the business units' go-to-market plans, and both are measured against what the BUs are held to: integrated campaigns deliver the MQAs each BU needs to hit target, and ABM programmes deepen account engagement and penetration in the tiers each BU has chosen.

Roughly 40% of your time sits on integrated campaigns, but it would be mostly concentrated in sprints, and 60% on the ABM programs along the year. This is a hands-on role in an international team: you will coordinate specialists, and you will build the things you coordinate. You’ll work from the office at least three days a week, with the option to work remotely for the other two.

What would you do to drive our success?

Your responsibilities

Integrated campaigns (≈ 40%)

Define, with our Product Marketer and the field marketers, which campaigns should be built: start from each business unit's go-to-market plan and tier focus, weigh it against product positioning and the MQA gap per market, and agree a campaign portfolio that earns its place.

Build every campaign to serve the business units it is for — sized against the MQA volume that BU needs to reach target — and keep that line of sight visible to BU leads from brief through to results.

Own the global integrated campaign calendar across all business units — UKI, Flanders, Wallonia, the Netherlands, Luxembourg, Denmark and Platform — sequencing go-live and rotation dates so regions launch together, and so we finish what we start before boarding the next campaign train.

Lead the bi-weekly campaigns and content task force. Convert discussion into owned, dated actions; keep a decision log so calls on gating, scheduling and messaging stop being re-litigated; make sure everyone can see the current state of every campaign in every market.

The campaign build would likely occupy most of your time for a quarter, the rest of year would be ensuring the execution and optimisation so that it delivers the required MQAs.

Define the campaign flow end to end — assets, gating, forms, nurture, retargeting and exclusion logic per market — as a living artefact, not a lost Miro board. Nothing gets dropped; nothing gets ungated by accident.

Ensure a nurture track is live from day one of every campaign rather than retro-fit