Corporate & MICE Sales Associate - Courtyard Brussels Hotel

Position Summary

The Corporate & MICE Sales Associate is responsible for driving revenue growth through a combination of proactive business development, account management, reactive sales support, and commercial coordination activities.

The role focuses on identifying, developing, and converting new business opportunities within the Corporate and Meetings, Incentives, Conferences and Events (MICE) segments, while maintaining and growing relationships with existing clients.

The successful candidate will be expected to manage a portfolio of accounts, conduct regular sales activities, build a strong pipeline of opportunities, provide valuable market intelligence, and contribute actively to the hotel's commercial objectives. The role requires a commercially driven individual who is comfortable working with a high degree of autonomy, taking ownership of their sales results, and collaborating effectively with internal stakeholders to deliver exceptional customer experiences.

The position may also support proposal generation, contracting, and event-related coordination activities based on business needs and departmental priorities.

Key Responsibilities

Proactive Sales & Business Development

Identify, qualify, and develop new business opportunities within the Corporate and MICE segments. Conduct regular prospecting activities through telephone outreach, email campaigns, LinkedIn networking, client appointments, sales calls, and networking events. Generate qualified leads and convert them into revenue-producing accounts. Build, manage, and grow a portfolio of assigned accounts. Develop and expand the hotel's contact database and prospect pipeline. Establish relationships with key decision makers, executive assistants, office managers, travel coordinators, procurement teams, event planners, and corporate stakeholders. Conduct client meetings, presentations, hotel site inspections, and familiarization visits. Represent the hotel at trade fairs, industry functions, chambers of commerce, networking events, and Marriott sales initiatives. Develop account plans designed to increase market share, room revenue, meeting revenue, F&B revenue, and ancillary spend. Maintain regular communication and business review meetings with existing clients. Ensure consistent, timely, and strategic follow-up on all leads, proposals, quotations, and business opportunities to maximize conversion.

Account Management

Manage and develop assigned Corporate and MICE accounts. Build long-term relationships that encourage repeat business and customer loyalty. Identify opportunities for account growth and increased market share. Maintain accurate customer profiles and account histories within CRM and hotel systems. Ensure a professional and proactive approach to client relationship management.

Reactive Sales & Contracting

Act as a point of contact for incoming Corporate, Group, and Meeting enquiries. Prepare professional proposals, quotations, and contracts using approved hotel systems and processes. Negotiate rates, terms, and conditions within approved commercial guidelines. Apply upselling and cross-selling techniques to maximize revenue opportunities. Follow up on tentative bookings, proposals, and outstanding opportunities. Maintain accurate and timely records of all enquiries, opportunities, and confirmed business. Ensure prompt and professional communication throughout the sales process.

Event & Commercial Support

Support the Events team with contracting, handover, and coordination activities when required. Assist with event planning and administrative support during periods of high demand. Facilitate effective communication between clients and operational departments. Support hotel site inspections, customer visits, and familiarization tours. Contribute to ensuring a seamless client experience from initial enquiry through event execution.

Market Intelligence & Commercial Insights

Monitor market trends, economic developments, and business opportunities within the Corporate, MICE, Government, and local business communities. Track competitor activity, including pricing strategies, commercial initiatives, account movements, and market positioning. Identify emerging demand generators, new companies, office developments, conferences, exhibitions, infrastructure projects, and local events that may generate new business opportunities. Gather and share client feedback, market intelligence, and commercial insights to support business decisions and strategic planning. Prepare and contribute to weekly activity reviews, pipeline reporting, and