Go-to-Market Specialist
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Location: Leuven (hybrid)
About InvestSuite
InvestSuite is a fast-growing global B2B embedded InvestTech provider. We help financial institutions realise their digital wealth transformation journey and create the most delightful investing experiences for their customers. Within our organisation, we have 15 nationalities building our "international DNA" and clients on 4 continents. We are a place where bankers, creative designers, imagineers, mathematicians, computer & behavioural scientists meet. We are builders and growers, obsessed with innovation and the construction of exciting products that benefit our clients’ clients. We are excited to work at the crossroads of investing, economics, deep science (AI & machine learning), finance, design, and the digital world. Can there be anything more exciting?
About the Role
As our Go-to-Market Specialist, you'll sit at the intersection of marketing, sales, and data. Reporting to the CRO, you'll manage our social media presence and paid campaigns, support the sales team in turning leads into pipeline and winning proposals, and build the dashboards that show what's actually working. This is a broad, hands-on role, ideal for someone keen to advance in their career. We are looking for someone who is eager to learn quickly, take on responsibility, and grow into a more senior position as the company scales. You'll get exposure across the full revenue funnel and plenty of room to develop new skills.
Key Responsibilities
Marketing & Content
Develop and execute our social media strategy across relevant channels (mostly LinkedIn)
Write and produce social media posts and copy that reflect our brand voice
Plan, launch, and optimize paid advertising campaigns
Coordinate with PR and press contacts on announcements and media opportunities
Coordinate the company award applications and event attendances
Update and optimize the company website (e.g. SEO, GEO)
Campaigns & Performance
Plan and run marketing campaigns end-to-end, from concept to execution
Build and maintain dashboards to track and refine campaign and channel performance
Sales Enablement & Alignment
Monitor incoming leads and help assign them to the right owner
Support the sales team with personalised presentations for prospects and clients
Assist with RFPs and proposals, including building presentations and researching target companies to strengthen submissions
Support sales/marketing alignment through regular planning and communication
Create workflows and automations that ensures faster go-to-market
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