Senior Brand Manager LU
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Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Join Mondelēz International as Senior Brand Manager LU / Prince (Business & Portfolio) BNL, leading our largest Biscuits & Baked Snacks brand in the Benelux, representing 50% of the category's net revenue. Working with cross-functional teams, you will be responsible for driving brand growth and strengthening the position of LU and Prince in Belgium and the Netherlands, leading end-to-end business and portfolio responsibilities — from category and brand strategy, to portfolio management and innovation — all while developing a strong and engaged team.
What You Need to Know About This Position
LU is one of the most recognised biscuit brands in the Benelux, with a rich heritage and a portfolio that spans everyday treats to iconic sub-brands like Prince. The brand combines strong local relevance with the scale and expertise of Mondelēz International, operating in a highly dynamic and competitive category.
The Senior Brand Manager is responsible for delivering exceptional, year-on-year growth (>3% net revenue CAGR) in both Belgium and the Netherlands, managing €167MM in RSV, through an exciting set of responsibilities:
Brand / Category Understanding & Consumer Insights
Analyse market data to monitor category and brand dynamicsLeverage consumer research to identify emerging needs and opportunitiesGo beyond analysis: transition from data to action by identifying key interventions and translating insights into clear, prioritised next stepsDefine growth drivers for the short, medium, and long termBrand & Portfolio Strategy and Planning
Develop and execute the annual brand plan aligned with regional strategy and local market dynamicsDefine clear brand positioning and growth drivers and articulate them into a clear brand and category strategic visionLead portfolio strategy: designing and implementing a portfolio roadmap that drives sustainable growthPlay a central role in defining the LU growth model — assess what is working and what is not, identify key growth platforms, and define concrete interventions (e.g. renovation, NPD, iPPA, promo, distribution)Manage brand P&L, forecasting, and budget allocationInnovation & Product Launches
Identify growth opportunities based on consumer insights and market trendsLead end-to-end new product development and launches (NPD / I2M process)Collaborate with R&D, supply chain, and sales to ensure successful commercialisationPricing & Revenue Growth Management
Develop a deep understanding of brand pricing positioning in the marketPartner with the RGM team to identify clear pricing strategy and actionsS&OP / Demand Planning
Maintain a clear understanding of IBP business statusWork with the multifunctional team to identify plans to achieve brand targetsCross-Functional Collaboration
Act as the single point of contact (SPOC) for all brand and budget-related topics across functions (CP&A, Sales, PCM, Finance)Collaborate with central and country teams — particularly FranceInput business understanding, context, and vision into creative briefs to agenciesPeople & Organisational Leadership
Lead and coach a team of 2 Brand Managers (JBM LU/Prince NL and JBM LU/Prince BE)Focus on strong talent development and performance managementPartner with multifunctional teams to drive best-in-class execution of brand and portfolio strategyContribute to the Marketing Excellence and extended Benelux Leadership team cultureThe Senior Brand Manager is responsible for: market share growth, net revenue and margin performance, brand equity metrics, successful innovation rate, and distribution and in-store execution quality.
What Extra Ingredients You Will Bring
Strategic Thinking & Execution — Solid strategic thinking with strong execution skills: able to move seamlessly from business analysis to defining what to do with it, identifying the key actions, and translating data into clear next steps.Communication & Influence — Able to structure recommendations so that stakeholders quickly understand the context, the rationale, and the step needed — whether a decision or a request for support.Rigour & Attention to Detail — A natural reflex to cross-check key numbers, spot inconsistencies across documents, and ensure overall accuracy before sharing.Consumer-Centric Mindset — Deep understanding of consumer needs; uses insig
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Senior Brand Manager LU
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