Brand Marketing Lead, EMEA | ProCare Services

Work Flexibility: Hybrid

The Job’s Mission:

The Brand Marketing Lead coordinates and executes the ProCare Services marketing and commercial enablement strategy across EMEA, working closely with the Senior Commercial Manager ProCare, Business Unit marketing partners, regional teams and other stakeholders. Find out more about ProCare via:

In this role, you will translate agreed strategic priorities into marketing programmes, sales education, customer value content, commercial tools and product/service lifecycle activities that support ProCare growth and help integrate service earlier within Stryker’s capital sales opportunities.

This position combines strategic brand marketing contribution with hands-on marketing operations and commercial administration, ensuring that essential business data, pricing, product set-up, quotations and opportunity management processes remain accurate and current.

This is a great opportunity to join one of the world's leading medical technology organizations We also offer great workplace flexibility across EEMEA, with a hybrid work model.

What you will do:

In your new role, you will start with a familiarization phase to learn about our ProCare portfolio and build relationships with internal/external stakeholders.
Partner with Business Unit Brand Marketing, regional, sales and functional teams to support annual marketing and commercial planning, align priorities and identify opportunities to strengthen the positioning of ProCare. Coordinate and execute the ProCare business and marketing strategy across EMEA, supporting the Senior Commercial Manager ProCare in translating agreed priorities into practical central and regional actions – ensuring a clear and aligned message is delivered to internal and external stakeholders across EMEA.
Lead and own central tactics, actions and campaigns that deliver measurable business outcomes, including customer engagement programmes and targeted commercial initiatives. Develop customer value propositions, messaging, evidence-based content and sales tools that help customer-facing teams clearly communicate the clinical, operational and economic value of ProCare services – fostering the earlier inclusion of ProCare within capital equipment opportunities. Develop and support the delivery of ProCare education for sales teams.
Manage core ProCare product management and marketing operations activities, including pricing, quoting, procedures, product/service information and ongoing data maintenance – also acting as a key point of contact for related queries.
Work closely with internal teams on opportunity management, quotations and associated workflows, supporting effective pipeline visibility and commercial execution. Lead new product and service launches, service obsolescence planning, etc. ensuring effective planning, communication and adoption. Gather and analyse customer, market and commercial insights to identify opportunities, track the impact of marketing activities and recommend improvements to plans, tools and campaigns. Support the maintenance of relevant dashboards, measures and reporting that provide visibility of marketing and commercial performance and enable informed decision-making. Support the planning and management of the ProCare marketing budget, ensuring expenditure is aligned with agreed strategic priorities and governance requirements. Provide in-field marketing, event and sales support to gather insights, improve the customer value proposition and strengthen competitive understanding. Champion effective cross-functional collaboration, accountability and continuous improvement in the delivery of ProCare initiatives and projects.

What you need:

Required:

Bachelor’s degree or equivalent is required, preferably in fields such as marketing, business or any other relevant fields.4+ years of work experience is required, including experience in fields such as international marketing, product/brand management, service marketing or related.
Experience developing/executing marketing plans, campaigns, customer value propositions and sales enablement activities. Strong commercial and operational understanding, preferably with experience of pricing, quoting, product data or opportunity management processes. Ability to accurately and effectively lead/manage (marketing) projects to ensure timely outcomes, business performance and growth.
Ability to use customer, market and commercial data to generate insights, assess effectiveness and support decision-making. Strong analytical and problem-solving skills, with attention to detail and a commitment to data accuracy. Excellent interpersonal communications, persuasion and presentation skill