On-Trade Account Manager – Spirits

Your role

You will be responsible for developing sales and increasing the presence of CINOCO's spirits and non-alcoholic brands throughout Flanders.

With a strong field presence and an established understanding of the on-trade industry, you will build lasting customer relationships, acquire new accounts and maximise the potential of our existing customer base.

You will work closely with the Sales and Marketing teams to translate brand strategies into commercial opportunities, increase distribution and visibility, and achieve ambitious sales targets across our on-trade channels.

Your responsibilities

1. Develop sales and grow the customer base

• Acquire new customers and develop existing accounts across Flanders, with a particular focus on bars, restaurants, hotels, cocktail bars and hospitality groups.
• Drive sales growth for CINOCO's spirits and non-alcoholic portfolio by increasing distribution, securing new listings and developing existing business.
• Identify opportunities to upsell and cross-sell products within our portfolio.
• Build strong relationships with customers, understand their needs and propose tailored commercial solutions.
• Achieve agreed sales, distribution and profitability targets.

1. Drive brand development in the field

• Develop and implement commercial action plans for strategic spirits and non-alcoholic brands.
• Increase brand visibility, presence and performance at the point of consumption.
• Identify opportunities for brand activations, promotional campaigns, menu placements and cocktail development.
• Organise customer visits, tastings, product presentations, trainings and brand events.
• Monitor sales performance and ensure effective follow-up on commercial opportunities.

1. Build a strong network within the on-trade

• Develop relationships with bartenders, mixologists, sommeliers, hospitality professionals and key decision-makers.
• Strengthen CINOCO's presence within the Flemish hospitality scene.
• Identify emerging trends, new venues and market opportunities that can support portfolio growth.
• Represent CINOCO and its brands at trade fairs, industry events, product launches and customer activations.

1. Collaborate and contribute to commercial strategy

• Work closely with Sales and Marketing to execute brand plans, sales campaigns and promotional initiatives.
• Share customer feedback, competitor insights and market trends to support commercial decision-making.
• Monitor customer activity, sales performance and market developments, providing accurate reporting and forecasts.
• Contribute ideas and initiatives to continuously improve sales performance and customer engagement.

Your profile

We are looking for a commercially driven professional with a passion for spirits, a strong customer focus and the ambition to develop brands in a competitive market.

• Minimum 5 years of relevant professional experience in sales or business development within the spirits, wine or premium beverage industry.
• Strong knowledge of spirits and a genuine interest in premium brands and the wider beverage portfolio.
• Established network and proven experience in the Flemish on-trade market.
• A successful track record in acquiring new customers, developing key accounts and achieving sales targets.
• Excellent negotiation, presentation and relationship-building skills.
• A proactive, entrepreneurial and hands-on attitude, with a strong willingness to work in the field.
• Ability to identify business opportunities and turn them into sustainable commercial results.
• Strong organisational skills and the ability to manage priorities and customer relationships independently.
• Fluent in Dutch and proficient in English. Knowledge of French is an asset.
• Comfortable using CRM tools, sales reporting and commercial planning systems.
• A valid driving licence and willingness to travel throughout Flanders.

What we offer

• A sales role with significant autonomy and direct impact on the growth of CINOCO's spirits portfolio.
• The opportunity to represent an exciting range of established international brands.
• A dynamic working environment with close collaboration between Sales, Marketing and Brand teams.
• The opportunity to develop your customer network and build long-term commercial partnerships.
• A competitive remuneration package in line with experience and responsibilities, including a company car and other benefits.