Marketing Operations Team Lead
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Company
team.blue is one of the largest digital enablement providers in Europe, supporting over 3.5 million customers across 22+ markets through a portfolio of 60+ brands spanning web hosting, domains, SaaS, and digital infrastructure. Our Marketing Centre of Excellence (CoE) is the group engine that scales what works across every brand - combining deep functional expertise, shared tooling, and agile ways of working to drive growth, speed, and quality at scale.
Role Overview
We're looking for a Marketing Operations Team Lead to lead MarTech, Regional Operations, and CX Integrations teams in the Marketing CoE. This is the key role that keeps the whole of marketing running: the technology, automation, tracking, and delivery infrastructure that every brand and every specialist depends on.
You'll lead a team of 10+ across Europe, driving MarTech and Marketing website capabilities across our multi-brand, multi-market estate, set the operational standards that make execution repeatable. It's a player-coach leadership role; you'll shape the operating model and the tooling strategy, while staying close enough to the work to unblock your team and raise the bar on delivery.
If you have lead transformations, get energy from turning messy, non-uniform environments into scalable ones, and want to lead a modern operations function in an AI-shaped marketing landscape, this is for you.
Responsibilities
Lead AI and tool enablement - identify where AI-assisted workflows can remove friction in campaign build, QA, and reporting; run structured pilots with the CoE pillars; and turn what works into playbooks and training that brands actually adopt. You're not chasing every new tool - you're the filter between hype and operational reality.
Lead CX Integration, the campaign-driven landing-page, web-asset, and tracking/QA capability that bridges Marketing, UX, Product, and Tech. Ensure build quality and deployment consistency across multiple tech stacks, working alongside (not displacing) local web and dev teams.
Support agile delivery sustain the sprint-based delivery model, planning cadences, and operations governance, with day-to-day facilitation run by the Agile Coordinator.
Drive to tool and AI enablement helping our teams adopt new tools, automation, and AI-assisted ways of working by surfacing operational best practice and supporting the playbooks and training behind them.
Lead and develop the pillar manage the CX Integration and MarTech/Automation managers and specialists, balancing shared capacity and prioritisation against competing brand demands.
Own the operating model cross-function prioritisation, standards governance, and the interface into quarterly planning and wider CoE leadership.
Primary KPIs
You'll be measured on the operational health and scalability of marketing execution across the group, including:
Tool and process adoption - uptake of standardised tooling, automation, and ways of working across brands and markets
Speed-to-market - cycle time and throughput for campaign builds, landing pages, and operational requests
Build and data quality - tracking accuracy, integration health, and QA/deployment reliability across tech stacks
Operational consistency - reduction in duplication and variance through shared standards and playbooks
Team capability growth - development and competency progression across the pillar's specialists
Brand satisfaction - how effectively the pillar enables and unblocks brand and market teams
Requirements
Essential
10+ years of proven experience in marketing operations, MarTech, or RevOps. Multi-brand, multi-market, or otherwise complex environment is required
Strong hands-on command of the modern marketing stack including HubSpot (or comparable), GA4, Google Tag Manager, automation platforms, and adjacent CDP/BI tooling
Demonstrated ability to build scalable standards, processes, and documentation while operating pragmatically across non-uniform tech stacks
AI-assisted workflow adoption including increasing our proportion of campaign/build/reporting workflows using AI-assisted tooling, and measurable time-to-delivery improvement where adopted.
Fluency in agile delivery (Scrum/Kanban) and sprint-based operating model
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