Marketing Director

Key Responsibilities

Marketing Strategy & Positioning

• Define the overall marketing direction in support of Wygwam's international growth ambitions
• Develop clear, differentiated value propositions across product lines, geographies and customer segments
• Translate complex technical offers into simple, commercially meaningful narratives
• Rebalance the organisation from a sales-led mindset towards a mature, insight-driven marketing contribution

Customer Engagement Programme

• Design and own Wygwam's customer engagement strategy, anchored in a 360° customer view: company data, business maturity, product usage, engagement signals and NPS
• Build and evolve the Customer Engagement Platform — a segmentation-driven engine that delivers personalised next-best-actions, targeted programmes and loyalty mechanisms at scale
• Define a Professional Gateway model: tiered services and support priced and positioned according to customer engagement level
• Lead platform development through MVP release (planned Q2 2027) and beyond, embedding every new touchpoint into an ongoing engagement journey

Go-to-Market & Commercial Support

• Strengthen marketing's role in lead generation, channel activation and market development
• Clarify target group strategies across end users, installers, specifiers, wholesale and commercial stakeholders
• Support more effective routes to market across countries and product lines
• Create feedback loops between customer behaviour data, segment marketing and the product roadmap

International Market Intelligence

• Bring strong sensitivity to differences across countries, channels and customer segments
• Ensure marketing choices are grounded in local market realities, not headquarters assumptions
• Build stronger connection with local teams and commercial "sensors" across EMEA and beyond

Team Leadership & Function Development

• Lead and develop a multifunctional team across MarCom, segment marketing, customer success operations and marketing data management
• Shape the structure, capabilities and operating model of the function in line with strategic needs
• Decide what is built internally and what is supported through external partners
• Build a focused, performance-oriented team culture with clear priorities and direction

Experience

• Senior marketing or customer success leadership in an international B2B, technology-driven environment
• Proven track record in strategic positioning, value proposition development and go-to-market leadership
• Experience building or scaling customer engagement, lifecycle or loyalty programmes
• Comfort with technically complex products, ecosystems or solutions
• Track record leading multifunctional marketing teams in evolving organisational contexts

Capabilities

• Able to translate complex offers into simple, customer-relevant messaging
• Strong understanding of segmentation, CRM, customer journeys and behavioural data
• Balances brand-building, demand generation and customer retention priorities
• Operates effectively in ambiguity, across disciplines and without complete information

Leadership Style

• Structured and pragmatic — brings focus, momentum and direction to a developing function
• International in outlook; thinks beyond home-market or headquarters assumptions
• Strong communicator, able to adapt to technical, commercial and executive audiences
• Inclusive and energising, with resilience in fast-moving, complex environments

Languages

• Fluent English required; Dutch and/or German a strong asset

• A director-level role with board visibility and direct CEO reporting line
• The mandate to build a customer engagement discipline from the ground up, at international scale
• A company actively investing in its platform, product and people
• A culture where leaders are expected to think, challenge and act — not just execute
• Competitive package in line with the seniority and sco