Brand Manager Benelux

Position Title:Brand Manager Benelux (7-month contract)

Position Type: Temporary - Full-Time ​

Requisition ID: 45424 

In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
 
About the role.
We are seeking an Brand Manager Foodservice & Local QSR to join our Benelux marketing team for a seven-month contract based in Amsterdam or Antwerp to cover a maternity leave. In this role, you will manage the foodservice product portfolio throughout its entire lifecycle, support innovation and portfolio optimization initiatives, and drive the implementation of digital marketing campaigns aligned with regional and European business strategies. You will work closely with colleagues across Europe and collaborate with cross-functional teams to deliver impactful marketing programs and business growth.
 
What you’ll be doing.

• Support the development and execution of the annual marketing plan for the foodservice product portfolio in line with business objectives.
• Manage the product portfolio lifecycle, including innovation launches, product optimization, SKU rationalization, and quality monitoring.
• Develop product positioning, marketing strategies, and compelling sales presentations.
• Plan, implement, and evaluate communication campaigns across multiple channels, including digital campaigns, websites, newsletters, social media, and local activations.
• Adapt and execute regional and European marketing initiatives for the Benelux market.
• Organize and manage local trade fairs and coordinate external service providers and agency partners.
• Lead or support specific marketing projects, including local initiatives and European project implementations.
• Conduct market, category, customer, and competitive analyses and prepare regular business reports and recommendations.
• Manage marketing budgets, track spending, and ensure effective resource allocation.
• Collaborate closely with European headquarters, sales teams, R&D, controlling, and external agencies to deliver integrated marketing programs.

What you’ll need to be successful.

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• Minimum of 2-3 years of experience in marketing and/or product management, ideally within FMCG.
• Proven experience developing and implementing digital marketing campaigns and social media initiatives.
• Experience within the foodservice, catering, or QSR sector is an advantage.
• Fluent in English, Dutch, and French.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Proactive, entrepreneurial mindset with the ability to work independently.
• Strong interpersonal and communication skills with an ability to influence stakeholders.
• Confidence working in multicultural and cross-functional environments.
• Advanced proficiency in Microsoft Office applications, particularly PowerPoint and Excel.
• Excellent presentation and storytelling capabilities.
• Willingness to travel within Belgium and the Netherlands approximately 1-2 days per month.

About the team.
 
You will join the Benelux Foodservice Marketing team and work closely with local commercial teams, European marketing colleagues, and cross-functional partners across sales, R&D, finance, and external agencies. This role plays a key part in supporting growth within the foodservice and QSR channels while ensuring strong alignment with regional and European marketing strategies.
 
What we offer

• 7-month employment contract
• Pension plan with McCain contributing two-thirds of the premium.
• Opportunities for personal and professional development.
• A high degree of autonomy and flexibility in organizing your work.

About McCain.
Click Here to learn more about McCain and how we provide opportunities to make an impact that matters.
Leadership principles. At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
 
AI & Digital Capabilities.
At McCain, AI and digital capabilities are part of how we work and innovate. We value curiosity toward emerging technologies and the thoughtful, responsible use of AI-enabled tools to improve outcomes as part of our future-ready culture.
 
The McCain experience.