Head of Amplification
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A JOB OPPORTUNITY AT
GOPA Com. is a private organization based in Brussels and member of the GOPA group, one of the world’s leading development consultants. GOPA Com. is a leading communication agency.
GOPA Com. teams are a group of highly driven professionals dedicated to achieving the greatest impact through our projects across geographies.
A JOB THAT INSPIRES YOU
About the role:
The Head of Amplification is GOPA Com.’s senior expert in designing integrated dissemination strategies that maximise the visibility, reach, discoverability and performance of clients, projects and campaigns. Working across strategy, content, digital, production, project management and new business teams, the role ensures that communication outputs are not only well produced, but also effectively distributed, amplified and optimised across the right channels.
The role covers the full dissemination ecosystem, including social media, paid digital promotion, influencer and creator marketing, stakeholder amplification, out-of-home visibility, search visibility, LLM/search optimisation, newsletters, partner channels, media opportunities and emerging platforms.
The Head of Amplification helps GOPA Com. move from a production-led approach to a visibility-led approach, ensuring that campaigns are designed from the outset with clear audiences, channels, distribution mechanics, KPIs and optimisation plans.
Key Responsibilities:
Dissemination and visibility strategy
- Design integrated dissemination strategies for campaigns, projects and clients to maximise reach, visibility, discoverability and audience engagement.
- Translate communication objectives into practical channel and amplification plans, identifying the right mix of owned, paid, earned, shared and emerging channels.
- Define how content should travel across platforms, audiences and formats, from campaign launch to sustained visibility and optimisation.
- Ensure dissemination thinking is embedded from the earliest stages of strategy, creative development and production.
- Advise teams and clients on the most effective dissemination approaches for different campaign objectives, audiences, geographies and budgets.
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