Senior Specialist, Influencer

Kipling EMEA is looking for an exceptional Senior Specialist, Influencer & Community (EMEA) to join our Marketing team based in Antwerp, Belgium.

We’re a global bag and accessories brand on a mission to lighten your day and empower you to live your best life. Our iconic designs are built on almost 40 years of innovation and crafted from lightweight, durable nylon. We combine functionality with effortless style to create timeless and versatile on-the-go essentials that follow you everywhere, every day. From the city to the beach; the playground to the office – and everywhere in between

Let’s talk about the role
You will play a critical role in transforming Kipling’s influencer strategy from campaign-led to relationship-driven, helping elevate the brand and connect with a more mature, style-conscious audience across key European markets. Your main objective in this role is to build and lead a premium influencer and cultural network for Kipling across France, UK and Germany, shifting from one-off campaigns to long-term partnerships that elevate brand perception and connect with a more mature, lifestyle-driven audience.

This role plays a key part in repositioning Kipling through a more curated, strategic and brand-driven influencer approach.

Key responsibilities

1. Network & Ecosystem Building

Build, grow and maintain a high-quality network of influencers, tastemakers, PR contacts and cultural profiles across key markets: France, UK and Germany

Leverage existing personal network and proactively identify new talent aligned with Kipling’s positioning

Focus on more mature (30–50), lifestyle-oriented female profiles, beyond traditional Gen Z influencer pools

Develop a long-term talent ecosystem, moving from transactional collaborations to strategic partnerships
 

2. Influencer Strategy (A–Z Ownership)

Own influencer strategy end-to-end: talent sourcing, outreach, negotiation, briefing, execution and reporting

Define market-specific strategies for FR/UK/DE while ensuring regional consistency

Integrate influencer into broader brand, content and campaign strategy in close collaboration with Global teams

Balance brand-building objectives with performance where relevant
 

3. Long-term Partnerships & Ambassador Programs

Design and implement ambassador programs and repeat partnership frameworks

Build a scalable regional talent pool for ongoing engagement

Track and optimize long-term partnership value (not just campaign metrics)

Ensure strong, professional relationship management with partners
 

4. PR & Cultural Integration

Work closely with PR teams to connect influencer activity with earned media, events and cultural moments

Activate profiles at the intersection of influence, media, lifestyle and culture (e.g. editors, stylists, creatives, entrepreneurs)

Drive a more editorial and premium approach to influencer marketing
 

Profile Requirements

Experience

5+ years in influencer marketing, PR, talent partnerships or related fields

Proven experience working with premium, lifestyle or fashion brands

Strong track record of building long-term influencer programs and partnerships

Experience across multiple European markets (FR/UK/DE strongly preferred)
 

Network & Expertise

Established personal network of influencers, agents, PR contacts and cultural profiles

Deep understanding of the European influencer ecosystem

Ability to work with more mature talent and audiences, not only Gen Z creators

Strong negotiation and relationship management skills
 

Education

A formal education and a university bachelor’s or master’s degree in economics, Management, Marketing, Fashion Business, or related fields is nice to have, but we are most interested in your overall experience and professional achievements. Ideally, you have at least 5 years of experience in a similar role.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy, and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical, and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

A supportive feedback-based culture where respect and integrity guide us in what we do

An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together.

Be part of an iconic lifesty