Founding Sales

Enada.ai is a startup within the Datashift group. We believe ideas are cheap and building is fast, but traction is everything. We take new propositions from intake to closed deal: AI-first where possible, with people where it matters. We're in private beta, running on Datashift's new propositions, which means the playbook is still being written and you'll help write it. Our growth is driven by entrepreneurial people who take ownership, move fast and are not afraid to challenge the status quo.

As a startup, we're looking for a Founding Sales to join us early and take new propositions from first conversation to signed deal. You'll generate opportunities across Data, AI and related services, and you'll be the one who closes them.

This is not a traditional sales role. You won't inherit a mature sales playbook, a well-established proposition, or a predictable stream of inbound leads. Instead, you'll work in a real startup setting where propositions are tested, pivoted or killed fast, and you adapt with them. Our AI-first engine handles much of the volume, such as research, outreach and qualification, and you won't be doing it alone: a full-time go-to-market AI engineer works alongside you to automate and AI-power everything that helps you achieve results. You get state-of-the-art technology and, where the right tool doesn't exist yet, you help build it together with our team of experts. You run your own outbound where a personal touch matters and, above all, you take every sales-qualified lead (SQL) from first conversation to signed deal. Whatever the proposition, that job stays the same. We're looking for a hands-on closer who rolls up their sleeves, in an ever-changing and fast paced environment.

What you'll do

• Build pipeline through outbound activities including cold calling, LinkedIn outreach, email campaigns, networking and events;

• Work closely with marketing, AI engineers, consultants and business leaders to bring new propositions to market;

• Work hand in hand with our full-time go-to-market AI engineer to automate and AI-power your daily work, from research and outreach to follow-up and deal tracking — if a tool would help you win, work together with the team to help create it;

• Quickly test new value propositions and outreach approaches;

• Analyse results together with the team and continuously optimise your approach based on data and feedback;

• Conduct discovery conversations with prospective customers;

• Qualify opportunities and identify customer needs;

• Own opportunities from SQL to signed deal: follow up persistently, handle objections, negotiate and close;

• Work together with the team of experts that surround you: be it marketing, AI or subject matter experts.

What you bring

• Minimum 2 to 5 years of experience in outbound sales, business development, AE, SDE or BDE roles

• Experience in startup, scale-up or rapidly evolving environments

• Experience generating your own meetings and opportunities through proactive outreach

• Experience working closely together with marketing as one team towards a close

• A proven track record of closing: you've taken qualified leads through to signed deals and can show the numbers

• A proven track record in cold outreach with measurable results

• Experience in B2B services within Data, AI, Analytics or Technology

• Excellent communication skills in Dutch and English; French is a strong plus

• The ability to quickly understand and explain new propositions to senior stakeholders

• A highly entrepreneurial, proactive and hands-on mindset: you do the work yourself
  
  

The reality of the role

Some propositions will work, others won't. Sometimes you'll spend weeks building momentum around an idea that ultimately gets replaced by a better one. You need to enjoy that reality rather than be frustrated by it. The challenge is figuring out what works, scaling it fast and creating new opportunities where none existed before. What stays constant, whatever the proposition, is how you'll be judged: by how many qualified leads you turn into signed deals.

What sets you apart

• You feel comfortable picking up the phone and speaking with prospects you'