D2C Digital Product Manager — Lead Growth for a Pet Brand
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Edgard & Cooper in Kortrijk is looking for a D2C & Digital Product Manager to own the roadmap for the direct-to-consumer channel. You will lead a small digital team and report to the Head of D2C, shaping the growth strategy and the customer journey from first purchase to loyal subscription.
You will decide what to build, in what order, and why, balancing CAC, LTV, AOV and retention. The role demands hands-on product leadership across marketing, design and tech, with a strong commercial