Marketing Expert
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We're looking for a senior marketing expert to develop data-driven campaigns for investment products and services. You'll turn customer insights into ongoing communication that improves engagement and conversion.
What you'll do
- Develop integrated campaigns across owned, earned and paid media.
- Design servicing and commercial journeys across online and offline touchpoints.
- Optimise digital sales journeys for conversion and lead generation.
- Analyse campaign KPIs and adjust activity using customer insights.
- Test AI-driven personalisation and predictive approaches to customer communication.
- Manage campaign budgets, deadlines, stakeholders and external partners.
What you bring
- At least five years of experience in strategic marketing and communication.
- Performance marketing expertise in SEA, SEO and programmatic.
- Data-driven decision-making using Google Analytics and CDPs.
- Knowledge of optichannel strategies, marketing analytics, customer journey optimisation and CRM principles.
- Proven project management and communication strategy implementation in the financial industry.
- Strong organisational insight, analytical judgement and stakeholder management.
- Commercial awareness and a focus on customer needs and measurable results.
- Master's degree in Communication, Economics or Marketing.
- Dutch, C1, written and spoken.
- French, C1, written and spoken.
- English, C1, written and spoken.
Nice to have
- Adobe Automation experience.
- Knowledge of financial products and services.
- Agile experience, including hypothesis testing, sprints and retrospectives.
- Customer journey mapping, lifecycle management and CRM integration.
- Growth marketing experience.
- Predictive journey mapping and predictive analytics.
- Automation of repetitive tasks, predictive models for data analysis and generative AI for content creation.
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