Digital Analytics

b Position description b Business unit /b Communication
- Digital Social Media brbrb Job title /b Digital Analytics Conversion Specialist F/M brbrb Contract type /b Permanent brbrb Candriam Group Presentation /b brCandriam is a global multi-specialist asset manager and a recognized pioneer and leader in sustainable investment. For more than 25 years, Candriam has offered innovative and diversified investment solutions across many asset classes including fixed income, equities, absolute return , asset allocation and illiquid assets. brbrAs a Responsible Employer, Equal Employment Opportunity is crucial to Candriam. We are committed to building the best global team that represents a variety of backgrounds, perspectives, and skills. We provide an inclusive work environment and support wellbeing and work-life balance. brbrb Mission /b brAs part of Candriam's digital transformation, the Digital Analytics Conversion Specialist is the central expert for digital performance measurement, analytics and conversion optimization. brbrThe role is responsible for developing and evolving Candriam's digital analytics ecosystem, transforming data into actionable insights that enhance customer journeys, improve digital performance and support data-driven decision making across websites, campaigns, CRM activities and other digital platforms. brbrWorking closely with marketing, digital and business teams, the specialist provides reliable reporting, develops performance dashboards and identifies optimization opportunities to maximize user engagement, conversion and overall digital effectiveness. brbrb Responsabilities /b br
- Define and maintain digital measurement frameworks and KPIs. br
- Manage and optimize Piwik PRO tracking implementation. br
- Develop and maintain Power BI dashboards and reporting solutions. br
- Monitor website, campaign, CRM and social media performance. br
- Analyze customer journeys and identify conversion opportunities. br
- Support UX and CRO initiatives through data-driven recommendations. br
- Produce regular performance reports for management and stakeholders. br
- Ensure data quality, governance and reporting consistency. br
- Collaborate with CRM, Web, Campaign and IT teams to improve digital performance. br
- Support experimentation and testing initiatives. brbrb Profile /b Bachelor's or Master's degree in Marketing, Business, Data Analytics or related field. brbr5+ years of experience in digital analytics, performance marketing or conversion optimization. brbrExperience working in financial services or regulated industries is an asset. brbrStrong understanding of digital customer journeys and marketing performance metrics. brbrPiwik PRO expertise. brbrPower BI expertise. brbrWeb analytics and reporting. brbrConversion Rate Optimization (CRO). brbrData visualization and storytelling. brbrSQL and data analysis skills are an advantage. brbrStrong analytical and problem-solving mindset. brbrStakeholder management and communication skills. brbr#LI-POST brbrb Position location /b b Job location /b Europe, Belgium brbrb City /b Brussels brbrb Candidate criteria /b b Education /b4. Master's Degree II / Bac+5 brbrb Minimum level of experience required /b6-10 years brbrb Languages /b ul li French (C1
- Fluent) /li li English (C1
- Fluent) /li /ul /b