Demand Management Expert

ppbWe help the world run better /b At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. /p pbWe help the world run better /b At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. To complement the team and for customer proximity requirements, this role is based in Belgium and we can only consider candidates which will not require a relocation. /p h3Job Summary /h3 pThe Demand Management Expert for the Corporate Segment is the strategic engine driving end-to-end demand creation and funnel acceleration across Digital, Field, and Partner-led motions for the Benelux market (Belgium, the Netherlands, Luxembourg). This role owns the Benelux Demand Management strategy for Corporate accounts within the EMEA operating model, ensuring strong contribution to pipeline growth, progression and conversion, and tight alignment with Sales, the Digital Hub, Partners and Marketing Operations. You will orchestrate efficient, insight-led demand tactics focused on net-new logo acquisition, operational excellence across the funnel, and scalable execution across countries while maintaining consistency with EMEA guidance and global standards. Through deep analysis of campaign performance and enablement of best practices, you will inform investment decisions and deliver measurable business impact for the Benelux Corporate segment. You will be an integral part of a lean, high-impact Benelux Demand Management team, working in close collaboration with the Head of Demand Management. Beyond the local team, you will actively engage with a wider regional and global Demand Management community to secure Benelux focus and exchange best practices. /p h3Key Responsibilities Focus Areas /h3 ul liBenelux Demand Management Strategy Governance /li liLead and evolve the Benelux Demand Management strategy for the Corporate segment, aligned with EMEA and global guidance across Digital, Field, and Partner motions. /li liEstablish clear frameworks, guidance, and operating rhythms that align Benelux execution with EMEA direction. /li liEnsure programs empower in-country execution (Belgium, Netherlands, Luxembourg) while maintaining end-to-end consistency of messaging, execution standards, compliance, and measurement. /li liDemand Planning Discipline /li liStructure a demand plan whilst tracking against pipeline targets and adjusting based on data. /li liPartner with all Demand Sources and Solution areas to secure an integrated Demand Generation plan. /li liDrive Net-New Logo Acquisition Expansion Efficiency /li liDesign and optimize demand programs tailored to Benelux Corporate buying behaviours and market dynamics. /li liIdentify whitespace in Belgium, the Netherlands, and Luxembourg; pilot new motions with measurable impact on inbound/outbound contribution and early-stage pipeline creation. /li liIncrease demand efficiency by prioritizing high-yield activities and eliminating low-value tactics. /li liFunnel Optimization Cross-Functional Alignment /li liPartner closely with Sales, the Digital Hub, Partners and Marketing Operations to improve conversion rates, accelerate velocity, and increase ROI across Benelux Corporate accounts. /li liContinuously monitor funnel health and coverage across Benelux, identifying bottlenecks and guiding corrective actions. /li liSupport aligned, insight-driven operating rhythms across Sales, Marketing, and Partner teams. /li liPerformance Analysis, Insight Delivery Optimization /li liTrack and analyze campaign performance across Digital, Field, and Partner motions to evaluate pipeline contribution, quality, and velocity in Benelux. /li liEvaluate the performance of demand sources—campaigns, partners, events, and digital channels—across Benelux to determine what reliably generates quality Corporate pipeline. /li liSurface insights, patterns, and best practices that drive continuous improvement and higher-impact investments. /li liTranslate performance data into clear recommendations on where to start, stop, or scale. /li liOpportunity Quality, Governance Risk Monitoring /li liMonitor early-stage pipeline quality (including discontinued or disqualified opportunities) and surface root causes wit