Content Strategist Automation Expert Consultant

h3Mission Overview: /h3 pThis is a consultancy mission at a client site, representing Keystone Solutions. As a Content Strategist / Automation Expert, you will be hired by Keystone Solutions to deliver expertise and drive impactful projects for our client in the banking sector. You will join the Digital Marketing Strategies team to translate SEO, GEO, data, and digital insights into actionable content strategies and automation use cases. Your work will bridge business priorities, customer needs, and visibility opportunities, leveraging AI, automation, and content to enhance SEO and LLM-targeted tactics across Retail, Private, and Corporate Banking. /p br/ h3Responsibilities: /h3 ul liDesign, coordinate, and optimize editorial plans, campaign messaging, and multi-segment content strategies. /li liScale content automation by collaborating with MarCom, IT, agencies, and tech partners. /li liEnsure alignment with the MarCom Strategy alongside Cluster Strategists and the Head of Digital Marketing Strategies. /li /ul ol liTranslate insights (SEO, GEO, AI trends) into data-driven content strategies to boost visibility. /li liOrchestrate cross-functional teams to integrate SEO/GEO requirements and automate workflows. /li liOptimize performance via analytics, testing, and continuous improvement. /li /ol br/ h3Core

Responsibilities:
/h3 ul liDevelop global content strategies aligned with brand, marketing, and business goals (audiences, personas, digital journeys). /li liDefine content pillars, messaging frameworks, and editorial roadmaps with MarCom Cluster Strategists. /li liConduct topic research, competitive analysis, and audience segmentation. /li liDrive content readiness for campaigns/launches; update Digital Shelf best practices. /li /ul ul liTranslate SEO/GEO insights into actionable content strategies. /li liAlign visibility opportunities with business priorities, audiences, and digital journeys. /li liCollaborate with Search, AI, and Optichannel Strategists to integrate technical requirements. /li liUse performance data to identify gaps and prioritize opportunities. /li /ul ul liManage editorial calendars with Storytelling (Editorial Topic Owner) and MarCom clusters. /li liGovern content planning/development (internal teams + external contributors). /li liEnsure delivery aligns with strategy, audience needs, and visibility goals. /li liTest new tools to enhance team efficiency. /li /ul ul liMonitor content/SEO/GEO performance via analytics and qualitative testing. /li liAdapt strategies based on SERP changes, AI trends, and performance insights. /li liProvide regular reports and recommendations to leadership. /li /ul ul liPartner with Cluster Leads, Storytelling, Optichannel, AI/Search Strategists, and Corporate Reputation teams. /li liCoordinate with stakeholders (Procurement, Compliance, Legal) on content topics. /li /ul ul liIdentify AI/automation opportunities to improve content efficiency/effectiveness. /li liDefine use cases, MVPs, workflows, and quality criteria (balance automation + human input). /li liScale successful use cases into repeatable processes across MarCom clusters. /li liRecommend future tech/workflow improvements. /li /ul br/ h3Language

Requirements:
/h3 ul liFluent in Dutch or French /li liFluent in French or Dutch /li liFluent in English /li /ul br/ h3Education

Experience:
/h3 ul liBachelor's degree in Marketing, Communications, or related field /li li10+ years of experience in digital marketing /li /ul br/ h3Certifications: /h3 ul liRelevant certifications in paid media platforms like Google Ads, CM360, DV360, and Social Media Ads platforms are considered an asset /li /ul br/ h3Work Arrangement: /h3 ul liExpectation: 50% on site 50% homeworking /li /ul br/ h3Technical

Experience:
/h3 ul liHigh expertise in media planning, media buying and negotiation /li liExperience in digital marketing /li liKnowledge of media buying and negotiation /li liFamiliarity with SAP, QAP, and other agile ceremonies /li liStrong analytical and problem‑solving skills /li liExcellent communication and negotiation skills /li /ul ul liStrong experience in digital transformation (preferable) /li liBe obsessed with project delivery (preferable) /li /ul br/ h3Business

Experience:
/h3 ul liStrong experience in content strategy, SEO, and/or digital editorial management /li liExcellent collaboration, communication, and project management skills /li liFamiliarity with structured data, semantic SEO, and content architecture /li liAbility to produce and edit high‑quality content with attention to clarity and accuracy /li liAnalytical mindset with the ability to interpret data and transform insights into action /li liUnderstanding of LLMs, generative AI search behavior, and GEO best practices /li /ul ul liFamiliarity with Adobe suite (preferable) /li /ul br/ h3Soft

Skills:
/h3 ul liAbility to see the overall picture (helicopter view)
- strategic thinking /li liAnalytical mind
- conceptual thinking /li