Content Strategist

Brussels, Belgium | EU
· Full-time Employee
· On-site About Bambaw Bambaw is a Belgian sustainable living brand building durable, everyday alternatives to single-use products. We sell across: EU, US, UK, CA reaching over 1.3 million customers in 2025. Our product range spans shaving, drinkware, home textiles, personal care, and foodware — all designed to last. Bambaw is part of a growing company of mission-driven consumer brands — which means you won't just work on one product line but get exposure to a diverse portfolio spanning sustainability, oral care, and personal wellness. We're a team of 30+ located partially in Brussels and remote with a clear mission: make everyday life simpler, healthier, and more sustainable. The Role We're looking for a Content Strategist to own content strategy, storytelling, and tone of voice across all our brands — making sure every piece of copy that ships is on-brand, accurate, and well written. You'll write Content Briefs for strategic work, give final sign-off on copy from our Copywriter and Translators, and build the guidelines that let our content scale across markets.

What You'll Do
- Own content strategy and storytelling across all brand touchpoints, keeping each brand's voice distinct
- Write Content Briefs for strategic work, translating product benefits into customer-focused narratives
- Execute and own copy for key strategic deliverables: brand positioning, special projects, new brand launches, and packaging copy
- Own the branding and translation quality gates on copy produced by the Copywriter and Translators — full review for new or revised listings, a lighter pass for routine updates
- Act as indirect lead for the Copywriter and Translators: give craft direction and final sign-off on BAU work
- Audit existing on-site content against tone-of-voice guidelines, flag what's off-brand or underperforming, and maintain a prioritized revamp roadmap
- Own and maintain our content best-practice guidelines, incorporating input from Amazon, DTC, Wholesale, and Brand stakeholders What We're Looking For
- Must-have: 5+ years in content strategy, brand copywriting, or content operations
- Must-have: Complete fluency in English with exceptional written grammar and editorial precision
- Must-have: Direct experience writing and enforcing content briefs, and reviewing/approving other people's copy for brand tone and quality
- Must-have: Proven experience developing content for brands and owning their tone of voice, with a portfolio to show it
- Must-have: Comfortable coordinating multiple concurrent projects and giving clear direction without formal authority over prioritization
- Nice-to-have: Experience coordinating copywriters or translators, familiarity with SEO/GEO principles, or background with sustainable/eco-friendly brands

What We Offer
- A mission-driven company where your work directly reduces waste and improves everyday products
- Direct impact: your briefs and sign-off decide what ships, across every brand and market we operate in
- A small, collaborative team in Brussels (Etterbeek) with real autonomy and ownership
- Competitive salary, bonus, meal voucher, team events ...
- Growth opportunity: help build the product development function from the ground up