Marketing Manager Benelux

Il y a 3 heures

Arrondissement of BrusselsCapital, Brussels, Belgique Intuitive Temps plein
pIt started with a simple idea: what if surgery could be less invasive and recovery less painful? Nearly 30 years later, that question still fuels everything we do at bIntuitive /b. As a global leader in brobotic-assisted surgery /b and bminimally invasive care /b, our technologies—like the bda Vinci surgical system /b and bIon /b—have transformed how care is delivered for millions of patients worldwide. /p pWe’re a team of engineers, clinicians, and innovators united by one purpose: to make surgery smarter, safer, and more human. Every day, our work helps care teams perform with greater precision and patients recover faster, improving outcomes around the world. /p pThe problems we solve demand creativity, rigor, and collaboration. The work is challenging, but deeply meaningful—because every improvement we make has the potential to change a life. /p pIf you’re ready to contribute to something bigger than yourself and help btransform the future of healthcare /b, you’ll find your purpose here. /p h3Job Description /h3 pThis position implements and executes marketing programs for the assigned territory and drive adoption and growth of da VinciÒ surgical procedures. The focus is in strategic growth areas for bGeneral Surgery, Urology, Gynecology and Thoracic Surgery /b with potential further expansion towards other clinical indications. The Marketing Manager is also expected to work with cross-functional sales and training teams, working closely with the European marketing group. /p pThe primary function of this position is to be able to execute on the following global marketing standards at a local level: /p ul libUnderstand the market /b– Open/MIS rate, National outcomes, surgeon/patient/hospital segments, reimbursement levels, incumbent surgical techniques and KOLs etc. /li libClinical Expertise – /bKnowledge of the OR environment and clinical applications of robotic surgery /li libDevelop Speaker/Teacher /Executive /b bKOLs /b – with strong technique, outcomes, and use of advanced technology. /li libQuantify the impact (QTI) – clinical, economic, strategic evidence /b – of key daVinci surgeons/hospitals as references. /li libAlign with relevant Surgical and Executive societies /bon daVinci surgery to ensure support and partnership. /li /ul pThe Marketing Manager works closely with regional Sales Specialty Manager, EU Marketing as well Sales leadership, contributing to the regional marketing Strategy. /p pbRoles and

Responsibilities:
/b /p pbUnderstand your market /b /p ul liDevelop and execute marketing tactics with a focus on General Surgery, Urology, Gynecology and Thoracic Surgery. This includes detailed activities to be implemented in a defined timeline and budget alignment with Director Marketing Fr BNL and Event organization team, strong collaboration with the European marketing team and local sales leadership. /li liStrong partnering with clinical and capital sales teams in a growing competitive environment for analysis, targeting and action planning purposes. /li /ul pbTechnical and Clinical Expertise /b /p ul liDemonstrated strong knowledge of the technologies included Intuitive's product portfolio. /li liSolid clinical knowledge related to various applications and approaches relevant to our products. /li /ul pbBuild Value Props Stories, Tools, Events and Engage 3Ps /b /p ul liDeliver corporate clinical capital marketing and sales tools to achieve short and long-term goals for procedures /sales quotas, products, and system sales. /li /ul pbDevelop Speaker/Teacher/ CaseObs / Executive /b bKOLs /b /p ul liPartner with key surgeon champions (KOLs) to develop and implement leading robotic clinical education programs and symposia to drive competency and utilization of da VinciÒ Surgery. /li liDevelop proctors based on surgical, clinical, and teaching expertise to implement safe and effective reproducible surgical techniques with improve clinical outcomes. /li /ul pbQuantify the impact (QTI) – clinical, economic, strategic evidence /b /p ul liWork closely with Local Market Access Manager team to assist in development and execution of cost effectiveness/ value strategies in key markets. /li liCollect, analyze, and share competitive data for strategic positioning and initiatives. /liliValidate Clinical and Economical data with reference case observation center, key surgeon champions (KOLs) and proctors. /li /ul pbAlign with relevant Surgical and Executive societies /b /p ul liDevelop and implement Intuitive’s presence at key national conferences, including robotics symposia, postgraduate (PG) courses, live surgical broadcasts, tradeshow booth promotion and presence. /li /ul h3Qualifications /h3 ul liUniversity's degree in life science or business discipline. /li liMinimum 6 years of related experience with a university degree minimum related experience or equivalent including Clinical/Product marketing experience in a therapeutic medical device company. /li liGeneral Surgery, Urology, Gynecolog