Brand Manager | FMCG Food

ullibMake a real impact: /b Take ownership of well-established Belgian brands and contribute directly to their growth, innovation and future development. /lilibBring your ideas to life: /b Lead exciting product innovation and communication projects, with the autonomy to turn your ideas into concrete results. /lilibEnjoy the best of both worlds: /b Join a close knit, entrepreneurial Benelux team while benefiting from the expertise, resources and opportunities of a leading international food group. /lilibGrow and develop: /b Work alongside experienced marketing professionals who value collaboration, knowledge sharing and personal development. /li /ulh3About the company /h3pbOur client /b is a leading player in the Benelux dairy market, offering a portfolio of iconic brands. /ppCombining the strength of an international group with the entrepreneurial spirit of a close-knit local team, the company is passionate about creating high quality products, building meaningful brands and bringing innovation to consumers. /ppToday, our client is looking for a bBrand Manager Benelux /bto join its Marketing team, based in Brussels. /ph3About the job /h3pTake ownership of a portfolio of beloved Belgian brands, including one of the company's most strategic local brands, produced in Belgium. /ppYour challenge? bDrive brand growth, accelerate innovation and strengthen consumer engagement /b, while contributing directly to the commercial performance of the brands and their local production site. /ppReporting to the Group Brand Manager, you will manage your brands from strategy to execution, with significant autonomy and the opportunity to lead exciting innovation and communication projects. /ph3Your

key responsibilities
/h3ullibBrand Strategy Growth: /b Develop and implement annual brand plans to drive brand awareness, market share, volume growth and profitability. /lilibInnovation Product Development: /b Build and manage an innovation pipeline, from consumer insights and concept testing to product development and market launch, working closely with RD and production teams. /lilibBrand Communication: /b Lead the development and execution of impactful marketing campaigns across TV, digital and in store channels, including a new communication platform for a key local brand. /lilibCampaign Agency Management: /b Act as the main contact for creative and media agencies, coordinating campaign development, content production and activation. /lilibBrand Performance Consumer Insights: /b Monitor market trends, consumer behaviour and brand performance using Nielsen and other research tools, translating insights into concrete actions. /lilibBudget Business Performance: /b Manage marketing projects within allocated budgets, monitor ROI and contribute to volume, margin and profitability objectives. /lilibCross Functional Collaboration: /b Work closely with Sales, Category Management, Finance, Supply Chain and RD to ensure successful project execution and strong commercial alignment. /li /ulpThis is a bhands on role /b, combining brand ownership, creativity, analytical thinking and operational execution in a dynamic FMCG environment. /ph3About the ideal candidate /h3ulliYou have several years of experience in bFMCG marketing or brand management /b, ideally within a leading consumer goods company. Alternatively, you bring a strong FMCG background in Category Management or Sales, combined with a genuine passion for brands, consumers and marketing. /liliYou have experience managing marketing projects from concept to execution, including product innovation and/or integrated communication campaigns. /liliYou are comfortable working with market and consumer data (Nielsen, YouGov) and translating insights into actionable business recommendations. /liliYou combine strategic thinking with a pragmatic, hands on approach and enjoy making things happen. /liliYou are a proactive, creative and solution oriented project manager, capable of managing multiple stakeholders and deadlines. /liliYou have bexcellent command of Dutch /band French. /li /ul