Senior Performance Copywriter

p*Please note, this role is only available within Europe
* /p pCapsLock is a global IT marketing company that pioneers unique, scalable customer acquisition solutions for B2C clients. We solve complex sales challenges across a wide range of industries, primarily for large North American partners. By integrating our expertise in Digital Marketing, IT, Design, AI-driven analytics, proprietary MarTech, and sales consulting, we deliver powerful, data-informed customer acquisition solutions. /p pAt CapsLock, people, technology, and forward-thinking innovation lie at the heart of everything we do. Our diverse, global team, fluent in over 10 languages, thrives on open collaboration and the exchange of new ideas, pushing boundaries to ensure our clients' success. /p h3Role Overview /h3 pThe role of a Senior CRO Copywriter focuses on creating persuasive, conversion-driven copy with the primary goal of improving marketing performance and conversion rates. This involves developing compelling copy for landing pages, ads, video scripts, and other marketing assets that attract cold audiences and encourage them to take action. /p pThe CRO Copywriter works closely with marketing, creative, and testing teams to develop and optimize messaging based on customer research, campaign performance, and A/B testing results. Key tasks include developing new copy and messaging angles, researching audiences and competitors, analyzing copy performance, and continuously testing and refining copy to improve conversion metrics. /p h3Responsibilities /h3 ul liCreate conversion-focused copy for cold-traffic campaigns across landing pages, paid ads, video scripts, advertorials, forms, CTAs, and other funnel assets. /li liResearch products, customers, competitors, markets, and advertising trends to identify new messaging opportunities. /li liDevelop compelling headlines, hooks, offers, value propositions, benefits, and creative angles, translating technical product features into clear customer-focused messaging. /li liEnsure advertising claims are accurate, supportable, and compliant with client and platform requirements. /li liCreate meaningful copy variations for structured A/B testing, analyze performance, and continuously iterate based on results. /li liIdentify successful copy concepts and adapt them across similar clients, products, and industries. /li liContribute winning concepts, failed tests, research, and learnings to the company's copywriting knowledge base. /li liCollaborate in brainstorming sessions with Marketers, Designers, Video Editors, Media Buyers, and other team members. /li liUse AI tools in the copywriting workflow to improve research, ideation, analysis, and production efficiency. /li /ul h3Soft Skills /h3 ul liCurious to explore new tools, formats, and creative approaches. /li liAdaptability to shifting priorities and fast-paced team dynamics. /li liHigh execution speed without compromising quality. /li liConsistent on-time delivery and attention to deadlines. /li liStrong attention to detail, especially when adhering to compliance and brand guidelines. /li liCritical thinking and a problem-solving mindset. /li liClear, professional communication and team collaboration skills. /li liInitiative to find solutions even when processes are undefined. /li liStrong work ethic, self-motivation, and a drive to exceed expectations. /li /ul h3What

We Offer
/h3 ul liRemote Work
-

we offer
a truly and fully remote environment. You choose where you are the most productive and comfortable to have an impact. /li liPaid vacations
- generous paid vacation policy to ensure you have time to recharge /li liUnlimited Sick Days
- we understand that being only human means getting sick or feeling under the weather from time to time, so we guarantee you time off as long as you need to recover and get back on your feet. /li liOngoing Learning
- people at CapsLock are deeply inquisitive and eager to learn new knowledge and skills, that's why we support and create learning opportunities like the Free Books program, workshops, conferences, and more. /li liHome Office
- we will cover the equipment and furniture expenses to make sure you have the best work-from-home experience. /li liPhysical Well‑Being
- We will cover costs of your medical insurance. Additionally

we offer
an allowance for a flexible fitness program. /li liFun Stuff
- there is never a shortage of fun stuff /li /ul