Digital Marketing Specialist
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BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.
BYD Europe BV located in Hoofddorp, Netherlands. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.
Key Objectives &
Responsibilities:
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· Develop and execute the social media strategy for Denza in Belgium and Luxembourg, together with our social media European team.Â
· Review and approve all social media content, ensuring it aligns with our brand guidelines, messaging, and voice.Â
· Monitor brand coherence across all social platforms, accounts and markets.Â
· Maintain an up-to-date content calendar that reflects marketing initiatives, product launches, and company events.Â
· Responsible for content updates and social media management tools operations.Â
· Support the content creation team to develop compelling content ideas and campaigns that align with social media goals and objectives.Â
· Conduct research and identify opportunities to enhance our social channels' performance and drive website traffic.Â
· Monitor and maintain brand reputation, addressing any potential issues that may arise on social media promptly and professionally.Â
· Constantly improve the community management process.
Job
Requirements:
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· Bachelor's degree in Marketing, Communications, Digital Media, or a related field.Â
· 3+ years of experience in social media managementÂ
· Proven experience working with external social media agencies and coordinating cross-functional stakeholders.Â
· Strong understanding of social media platforms (Linkedin, instagram, X, Facebook, etc.), content formats, and best practices.Â
· Solid knowledge of brand guidelines, tone of voice, and content governance, with a strong eye for detail and consistency.Â
· Hands-on experience with social media management and publishing tools (e.
G. Sprout, Hootsuite, Sprinklr, Meta Business Suite).Â
· Fluent in Dutch and French, able to work in EnglishWe Offer:Competitive remuneration based on performance and experience.
Opportunities for department and company-wide team building events.
A chance to contribute to the transition towards zero-emission transportation and the decarbonization of the economy.
Location:
BelgiumType of Employment: Full-time
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