Marketing Strategist
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We are looking for a senior AI Marketing Strategist to lead the adoption of AI-powered capabilities across a complex digital marketing ecosystem. You will connect Marketing, Content, SEO/GEO, Customer Experience, Data and AI to deliver measurable business impact and improved customer journeys.
Responsibilities
- Define and prioritize AI use cases, product requirements, roadmaps and business cases.
- Lead AI-powered website and content intelligence initiatives, from implementation through continuous improvement.
- Identify and scale marketing performance agents that automate repetitive activities and improve productivity.
- Define and execute the Generative Engine Optimization strategy in collaboration with SEO/GEO specialists.
- Monitor brand visibility, citations, referral traffic and share of voice across AI-driven discovery platforms.
- Evaluate agentic AI capabilities and integrate relevant solutions into daily marketing operations.
- Establish measurement frameworks covering adoption, marketing performance, AI visibility and value realization.
- Align cross-functional stakeholders and drive change management across Marketing, Content, Data and AI teams.
Must-have requirements
- At least 15 years of experience in Digital Marketing, MarTech or Digital Experience.
- Strong expertise in AI product management, including use-case identification, roadmap management, business cases, adoption and change management.
- Strong knowledge of Generative AI, LLM fundamentals, prompt engineering, RAG and AI evaluation frameworks.
- Knowledge of AI agents, multi-agent systems, tool calling, workflow orchestration and agentic automation.
- Understanding of semantic and enterprise search, knowledge retrieval, source attribution and GraphRAG concepts.
- Strong expertise in SEO, GEO, paid media, digital content strategy, customer journeys, conversion optimization and marketing analytics.
- Proven experience leading cross-functional initiatives and translating emerging technologies into business value.
- Bachelor’s or Master’s degree in Marketing, Communication, Business Administration, UX Design, ICT or a related field.
- Fluent English and fluency in either French or Dutch.
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