Marketing & Communication Performance Analyst (SRQ162650)
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De organisatie Marketing & Communications is op zoek naar een Senior Consultant om de uitrol en opschaling van de MarCom Watchtower te ondersteunen. De Watchtower is een strategisch initiatief dat Marketing & Communications transformeert van een rapportagegerichte naar een prestatiegerichte organisatie door strategie, doelstellingen, KPI's, OKR's, bedrijfsresultaten en besluitvorming met elkaar te verbinden.
Belangrijkste verantwoordelijkheden
- Bijdragen aan de uitrol en continue verbetering van de MarCom Watchtower binnen de teams en domeinen van Marketing & Communications.
- Samenwerken met Run & Change en Cluster Performance Analysts om strategische KPI's, OKR's en prestatiebeoordelingen te definiëren, monitoren en verbeteren.
- Uitvoeren van geavanceerde prestatieanalyses en het omzetten van data in bruikbare inzichten en aanbevelingen voor het leiderschap van Marketing & Communications.
- Bijdragen aan de meting van de impact van Marketing & Communications, inclusief campagneresultaten, ROI, commerciële bijdrage en toekomstige attributiemodellen.
- Ondersteunen van verbetering van KPI-governance, datakwaliteit, KPI-documentatie en meetmethodologieën.
- Faciliteren van workshops met zakelijke stakeholders om resultaten te challengen, oorzaken te identificeren en verbeteracties te definiëren.
- Helpen bij het verankeren van de Watchtower in governance, planningsprocessen en agile werkwijzen binnen Marketing & Communications.
- Samenwerken met MarTech, Data en Business teams om prestatiemetingen verder te automatiseren en te industrialiseren.
- Ondersteunen van de ontwikkeling van een sterkere prestatiecultuur gericht op resultaten, verantwoordelijkheid en continue verbetering.
- Sterke expertise in KPI-frameworks, OKR's, prestatiemanagement en executive reporting.
- Aantoonbare ervaring met complexe analyses en het vertalen van inzichten naar zakelijke aanbevelingen, beslissingen en actieplannen.
- Goede kennis van marketingeffectiviteit, ROI-meting, attributie en bedrijfsprestatie-indicatoren.
- Sterke vaardigheden in stakeholdermanagement en faciliteren.
- Vermogen om samen te werken over meerdere teams en disciplines heen.
- Ervaring in de financiële sector is een pluspunt.
- Kennis van Power BI, Adobe Analytics en Sprinklr.
- Beheersing van SQL en ervaring met complexe dataverwerking.
- Goede kennis van Frans en passieve kennis van Nederlands of omgekeerd, en operationeel in het Engels.
Verwachte resultaten
- Succesvolle uitbreiding van de Watchtower binnen de Marketing & Communications afdeling.
- Verbeterde KPI-governance en meetrijpheid.
- Hoogwaardige prestatieanalyses ter ondersteuning van managementbeslissingen.
- Sterke samenwerking tussen Run & Change, Cluster Performance Analysts en zakelijke stakeholders.
- Toegenomen adoptie van data-gedreven prestatiemanagementpraktijken binnen de afdeling.
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