Sr Shopper Marketing Manager

h3About The Job /h3 pAs Senior Shopper Marketing Manager at Danone, you will play a pivotal role in connecting Marketing and Customer teams to deliver impactful shopper activations that will grow our categories. You will lead the Shopper Marketing team (3 FTE) across all channels and customers, while taking dedicated responsibility of some aspects. You will report to the Head of Category Management and Shopper Marketing Your mission is twofold. /p ul liDrive shopper activation strategies that influence shopping behaviour and support brand and customer growth. /li liLead and develop the shopper marketing team, translating brand and category strategies into impactful activation plans and ensuring excellent execution through strong cross-functional collaboration. /li /ul pYou will collaborate closely with Brand, Field teams, Key Account and Category Managers, to design and execute innovative activation plans for Retail and Out-of-Home environments. /p h3Key Responsibilities /h3 ul liLead Shopper Marketing Roadmap Lead the Shopper Marketing Strategy for the Retail and Away From Home Channels, recommending the best opportunities along the path to purchase in line with business priorities. /li liTeam Leadership Manage and coach the shopper marketing team (3 FTE), setting clear mandates and KPIs aligned with business objectives. /li liBusiness Impact Deliver financial targets through effective planning, KPI tracking, and ROI analysis of activations. /li liDevelop, test and scale innovative activation ideas /li liCross-Functional Collaboration Partner with Category and KAM teams, to ensure category-led approach towards customers and shoppers. Bridge with Marketing, ensure shopper plans align with brand campaigns. /li liInsights Analytics Apply shopper journey thinking and activation frameworks to create end-to-end plans, measure success, and optimize campaigns. /li liPost-Activation Analysis Monitor performance and competitive moves, identify weak signals, and use insights to improve future activations. /li /ul h3About You /h3 pWe are looking for a passionate and dynamic professional who /p ul liHas 5+ years of experience in FMCG or retail, ideally in Shopper Marketing, Trade Marketing, Category Management or Sales. /li liHas strong project management skills and enjoys working in a fast-moving environment. /li liBrings strong consumer journey thinking and is curious about shopper and consumer trends. /li liHas experience creating and delivering shopper activation plans, with a focus on results, KPIs, and ROI. /li liCan lead and motivate a team, influence stakeholders, and build strong relationships internally and externally. /li liThinks strategically and understands the financial impact of decisions. /li liEnjoys working in a fast-changing market and adapts quickly to new situations. /li liIs eager to discover, test, and use new shopper tools and approaches. /li liSpeaks Dutch and/or French fluently and communicates well in English. /li /ul h3About Us /h3 pAt Danone, we guarantee that you can simply be yourself. We believe that it's up to you to define the way you work, to develop yourself, to progress. With us, you'll work in an exciting, complex and challenging environment. This is how you will create new opportunities /p pJoin our movement for a more sustainable world. One Planet One Health BY YOU. /p ul liall applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status /li /ul