French-Speaking CX Marketing Consultant | Belgium

pWelcome to Huble , a bHubSpot’s 2024 global partner of the year /bWe are a global HubSpot, AI, marketing creative consultancy enabling mid-market and enterprise businesses move faster, adapt smarter, and innovate freely—by building their business around HubSpot’s CRM. We believe in striking a balance between professionalism and being human. /p h3Who we are looking for: /h3 pAs a Marketing (CX) Consultant you need to be an expert in marketing strategy and the MarTech space at Huble Digital. This will include consulting with clients about their business and marketing needs, compiling strategy and technology architecture, configuring technology, and managing change. /p pYou should be driven, take initiative, and always look for new and better ways to do things. You need to be very solution-oriented (with experience in business and marketing), research-driven, and analytical. You should be a highly motivated individual who thrives in a fast-paced and agency-style team environment and can easily adapt to changing market and organisational requirements. You need to be passionate about your work to the point where it inspires others. /p h3Key performance areas: /h3 pMarketing Consulting, Goal Setting Auditing /p ul liWork with clients to define what success looks like and associate metrics from their objectives and very complex business requirements /li liGaining a fast understanding of client needs, processes, and audiences /li liAudit existing marketing to identify areas for improvement /li liAnalyse and provide Martech best practice recommendations /li liDevelop innovative solutions/ apply out-of-the-box thinking for complex marketing problems /li /ul ul liOngoing with your clients to consult on their challenges and to develop solutions to their business problems as part of a backlog /li liReport on the overall performance of marketing against key KPIs and identify solutions to address challenges /li liEnsure a healthy and productive relationship with the client that they see you as a “value add” to their business /li /ul h3Marketing Strategy / Customer Journey Design /h3 ul liMarketing Customer Experience strategy including but not limited to messaging positioning, target audience ICP and person development, journey mapping, and behavioural change design ul liBriefing creative, SEO, and Paid Media specialists teams on requirements /li liBriefing junior marketing consultants/ specialists to assist with the launch campaigns and running QA /li /ul /li liMarketing strategy can include but is not limited to Inbound Marketing, ABM, Go-To-Market, Always-On, Lead Nurture and Marketing Automation, Event Promotion, Referrals, etc. /li /ul h3Website CRO Strategy /h3 ul liDefining the overarching website objectives, website page/ navigation architecture, strategic page layouts, documenting “Jobs To Be Done” and ensuring the website is optimised for target audiences and follows CRO best practices /li liAuditing existing website content to see what needs to be kept, updated, removed or if new content needs to be created /liliBriefing designers and developers and ensuring the outputs are aligned with the business and marketing requirements /li liWorking with SEO specialists to inform SEO requirements /li liFunctional testing before going live /li /ul h3HubSpot / Technology For Marketing Operations /h3 ul liAs part of CRM onboarding, you will be responsible for consulting and workshopping with clients to understand and document their marketing operational requirements ul liMarketing Operational Business Process Mapping /li liUtilising a “Jobs To Be Done” framework describing the various steps /li /ul /li liIdentify areas of the current marketing operations that can be improved, such as lead scoring, marketing automation, segmentation, and utilising Hubspot’s features to the fullest /li liSetup/Optimisation of marketing systems, automation, reports, and migration of existing marketing ul liBrief setup requirements to Solution Architects, Developers, and Junior Consultants/ Specialists /li liWhere the need for an integration with another system is identified, brief requirements to Solution Architects, and Developers /li /ul /li liRun functional testing of processes and automation against business requirements /li liProvide training and change management (workshops and process documentation) to ensure the adoption of HubSpot /li /ul h3To excel in this role, you should have the following: /h3 pThe Marketing role at Huble requires a strong background in marketing as the business problems marketing consultants are expected to solve can be cross-departmental, operational, data-related, market/ audience related, require different channels or require tactical optimisation. As such Huble marketing consultants need to have a strong background to build on to support our clients when it comes to consulting. /p h3Our ideal candidate would have the following background/

experience:
/h3 ul liRelevant Tertiary qualification