Marketing Strategist
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We are looking for a senior AI Marketing Strategist to lead the adoption of AI-powered capabilities across a complex digital marketing ecosystem. You will connect Marketing, Content, SEO/GEO, Customer Experience, Data and AI to deliver measurable business impact and improved customer journeys.
Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.
Responsibilities:
- Define and prioritize AI use cases, product requirements, roadmaps and business cases.
- Lead AI-powered website and content intelligence initiatives, from implementation through continuous improvement.
- Identify and scale marketing performance agents that automate repetitive activities and improve productivity.
- Define and execute the Generative Engine Optimization strategy in collaboration with SEO/GEO specialists.
- Monitor brand visibility, citations, referral traffic and share of voice across AI-driven discovery platforms.
- Evaluate agentic AI capabilities and integrate relevant solutions into daily marketing operations.
- Establish measurement frameworks covering adoption, marketing performance, AI visibility and value realization.
- Align cross-functional stakeholders and drive change management across Marketing, Content, Data and AI teams.
Must-have requirements:
- At least 15 years of experience in Digital Marketing, MarTech or Digital Experience.
- Strong expertise in AI product management, including use-case identification, roadmap management, business cases, adoption and change management.
- Strong knowledge of Generative AI, LLM fundamentals, prompt engineering, RAG and AI evaluation frameworks.
- Knowledge of AI agents, multi-agent systems, tool calling, workflow orchestration and agentic automation.
- Understanding of semantic and enterprise search, knowledge retrieval, source attribution and GraphRAG concepts.
- Strong expertise in SEO, GEO, paid media, digital content strategy, customer journeys, conversion optimization and marketing analytics.
- Proven experience leading cross-functional initiatives and translating emerging technologies into business value.
- Bachelor’s or Master’s degree in Marketing, Communication, Business Administration, UX Design, ICT or a related field. xlxgzvr
- Fluent English and fluency in either French or Dutch.
If you’re interested, apply directly or send your CV with your daily rate and availability for a call to
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