Digital Analyst
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- Analyze user behavior and identify trends across websites and apps to support business decisions in pre-sales, sales, servicing, and support.
- Conduct proactive analyses to uncover optimization opportunities and improve digital performance.
- Develop and maintain dashboards and reports in Adobe Analytics to monitor KPIs and business objectives. Technical Implementation
- Manage and maintain web and app data layers, ensuring accurate and consistent tracking.
- Translate business requirements into clear tagging specifications and data layer guidelines.
- Collaborate with developers and stakeholders to validate tracking and troubleshoot issues. Experience
- Senior profile with at least 5 years of experience in Digital Analytics.
- Proven experience creating dashboards and advanced reports in Adobe Analytics.
- Hands-on experience providing data layer recommendations and working with tagging frameworks. Technical Skills
- Expert in Adobe Analytics (including complex segments, calculated metrics, and advanced reporting).
- Ability to create and validate comprehensive tagging guidelines.
- Familiar with Content square for UX and behavioral analysis.
- Strong knowledge of Microsoft Excel and PowerPoint for data analysis and presentation.
- Understanding of web technologies and their impact on tagging (HTML, JavaScript) Attitudes/Behavior:
- Able to work autonomously with limited supervision.
- Passionate about digital business and customer experience.
- Proactive, motivated, and eager to learn. FR/EN or NL/EN
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Digital Analyst
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Junior Digital Analyst: Data
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