Medior Digital Marketeer

Are you our next Medior Digital Marketeer? 24Flow is a fast-growing, investor-backed software company transforming how make-to-order and engineer-to-order manufacturers plan and execute operations. Our modular platform, built on Salesforce, helps high-mix, low-volume production companies streamline short-term scheduling, reduce work-in-progress, and empower operators with digital support. We're looking for a hands-on medior digital marketeer who takes real ownership of our digital channels. Your mission: increase the volume of qualified inbound leads, and you own the numbers that prove it. Your Role You independently run our digital marketing engine. You don't wait for instructions: you monitor, spot what's broken or underperforming, fix it, and report on it. You work to a process, follow through on actions, and know our product and customers well enough to market them credibly. You will
- Website, YouTube, SEO & GEO Management: Maintain and optimize our websites and YouTube presence, identify and monitor keywords, fix technical issues, and ensure content stays current
- Marketing Automation: Set up and manage outbound email campaigns using marketing automation tools
- Lead Nurturing: Execute newsletter campaigns and regular email communications to customers and partners
- Social Media Execution: Manage our LinkedIn presence, create posts, and explore LinkedIn or alternative advertising opportunities
- Performance Tracking: Own website traffic, lead conversion, and key metrics across our marketing stack. You notice trends and act before anyone has to ask
- Digital Tool Testing: Research, test, and implement new marketing tools, with a strong drive towards automation
- AppExchange Optimization: Improve our presence and lead generation on Salesforce AppExchange (Salesforce's B2B app store)
- Event Marketing Support: Support trade shows, webinars, and industry events with existing marketing materials, and take on part of the admin work every event brings
- Partner Marketing: Coordinate marketing activities with partners, including updates and joint communications You Bring
- 3-5 years of experience in digital marketing or marketing operations
- Hands-on experience with marketing automation tools (HubSpot, Mailchimp, Pardot, etc.)
- Solid knowledge of SEO & GEO, Google Analytics, Semrush, WordPress, RankMath or similar, or proven digital proficiency to get up to speed very fast
- Experience managing a LinkedIn company presence
- B2B marketing experience, preferably in a high-tech software company
- Analytical mindset: you track, report, analyze, and improve on performance metrics
- A passion for experimenting with new marketing and AI tools. Claude and NotebookLM are your best friends
- A strong drive to understand our business, our customers' world, and the true value our product brings
- Fluent in English & Dutch How You Work
- You are well organized: you prioritize, keep focus, and follow up on your actions
- You are proactive, come up with new creative ideas, and bring a strong sense of urgency
- You communicate openly and transparently, including when something isn't working Key Success Metrics
- Primary KPI: Increase in qualified inbound leads month-over-month
- Supporting Metrics: Website visitor growth, AppExchange lead generation, LinkedIn follower and engagement growth, email campaign performance and deliverability, marketing automation campaign effectiveness

What We Offer
- Competitive salary
- Flexible, hybrid working culture
- 32 holidays per year
- Meal vouchers
- Group and hospitalization insurance (0% own contribution)
- Laptop, phone & mobile data plan
- Eco vouchers
- CAO90 bonus plan
- Budget for marketing tools and training
- Be part of a high-impact team shaping the future of manufacturing Why You'll Love Working With Us At 24Flow, you'll find the speed and ownership of a scale-up backed by experienced founders and investors. We combine digital innovation with real-world production expertise. You'll have the freedom to test new tools and approaches, with direct visibility into how your efforts drive business growth. 💬 Ready to own our digital marketing growth? Click "Apply Now" and tell us how you've grown inbound leads before, and what you'd check first in our marketing stack.