Area Lead Customer Acquisition

Il y a 3 heures
Brussels, Belgique ing Temps plein
h3Product Area Lead Customer Acquisition /h3pGrowth Tribe Belgium | Private Individuals /ph3Mission /h3pThe Product Area Lead Customer Acquisition is accountable for ING Belgium's New-to-Bank acquisition strategy and customer inflow within the Private Individuals segment. The role owns the end-to-end acquisition agenda for strategic customer segments including Minors Gen Z, Starters, Expats, Member Gets Member and future growth segments, driving sustainable growth in active customers through digital acquisition, performance marketing, referral programs and customer-centric journeys on our website. The role reports to the Tribe Lead Growth. /ph3Strategic Leadership Transformation /h3ulliOwn ING Belgium's New-to-Bank acquisition strategy and roadmap to drive new customer inflow. /liliDefine and execute acquisition strategies for Minors Gen Z, Starters, Expats and referral programs in collaboration with the Daily Banking Brand team. /liliLead transformation initiatives to improve acquisition effectiveness throughout the full funnel from traffic to conversion. /liliDrive innovation through AI, data-driven marketing, targeting and experimentation capabilities to ensure sustainable growth. /liliContribute to strategic growth priorities together with the Tribe Lead Growth in senior stakeholder forums. /li /ulh3Business Planning Financial Accountability /h3ulliOwn annual acquisition plans, growth objectives, KPIs and acquisition targets (Must win Battles) /liliManage acquisition, campaign and performance marketing budgets. /liliEnsure optimal allocation of resources and marketing investment returns (CPA). /liliDevelop business cases and strategic recommendations for growth initiatives. /li /ulh3Leadership Organisational Capability /h3ulliLead Product Lead, squads and multidisciplinary experts across acquisition, performance marketing, conversion optimisation, content marketing and analytics (1 PL and 1 CPO, 5 squads, 19 direct reports and 3 functional FTE) /liliBuild capabilities in performance marketing, growth marketing and analytics. /li /ulh3Business Planning Financial Accountability /h3ulliOwn annual acquisition plans, growth objectives, KPIs and acquisition targets (Must win Battles) /liliManage acquisition, campaign and performance marketing budgets. /liliEnsure optimal allocation of resources and marketing investment returns (CPA). /liliDevelop business cases and strategic recommendations for growth initiatives. /li /ul

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