Global Paid Social Media Specialist
Il y a 3 heures
Kaprijke, Flanders, Belgique
Lotus Bakeries, Milan
Temps plein
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pJoin our Global Digital Media team as a Global Paid Social Media Specialist and become a driving force behind social media advertising excellence across our international brands and markets. Working closely with agency partners and the wider Digital Media team, you will help elevate our paid social capabilities, identify new growth opportunities and bring best-in-class social advertising to the next level. You'll contribute to the success of iconic brands such as Biscoff, nākd., TREK, BEAR and Kiddylicious, helping them connect with consumers across multiple markets worldwide. /pulliAs Lotus Bakeries continues to strengthen its advertising operating model, you will play a key role in building paid social capabilities while ensuring strong collaboration with our media agency. /liliYou manage campaigns across selected brands and markets (globally) by ensuring they are effectively set up, monitored and optimized. /liliYou drive the performance through analysis, optimization and reporting, and translating data into actionable insights and recommendations. /liliYou manage our paid social media platforms, including Meta Business Manager, TikTok Business Manager and Pinterest Business Manager, ensuring that the accounts are properly set up with secure access management and platform governance. /liliWorking closely with our Global Digital Media team and media agency, you ensure strong alignment between campaign planning, execution, optimization and reporting across all digital channels. /liliActing as the internal expert for paid social media and staying up to date with the latest platform developments, you share best practices, help build digital capabilities and identify opportunities to improve campaign effectiveness. /li /ulh3Profile /h3pTo be able to achieve the above and be successful in this role we believe you need to have: /pulliA Master’s degree in a relevant field is preferred, and a minimum of 3 years of experience in an FMCG, agency or digital marketing environment. /liliHands-on experience with Meta Ads Manager and TikTok Ads Manager, combined with a solid understanding of paid social media buying, including audience targeting, bidding strategies, budget management, campagn optimization and performance measurement. /liliA strong analytical mindset that gives you the ability to translate campaign data into actionable insights and recommendations. /liliA highly structured and detail oriented approach that allows you to manage multiple campaigns simultaneously, including digital marketing KPI’s and media effectiveness metrics. /liliThe curiousness and eagerness to continuously learn, test and optimize campaigns in a reapidly evolving digital landscape. /liliThe hands-on approach and strong execution skills of a proactive self-starter. /liliStrong communication skills and the ability to collaborate effectively with internal stakeholders and our external agency partners. /liliExperience with Pinterest Ads and other digital advertising platforms such as YouTube, Amazon and Programmatic is considered a plus. /liliFluency in English /li /ulh3"Working at Lotus Bakeries feels like a privilege. A privilege to be part of a strong growing international organization, with a clear vision towards the future. Being able to contribute to this growth in one way or another is also what makes me proud. Proud to be part of the Lotus family."\ /h3pHR Manager /ph3Offer /h3pGrasp the opportunity to join an ambitious and driven team with a mix of talents Being part of a fast growing, international company, you will get tons of on-the-job-learning and acquire new insights. In addition, you will be part of a culture where passion, team spirit and open dialogue are our main drivers. And of course, on top of that, you can enjoy delicious branded snacks every day /ppDo you want to be part of a terrific team with the ambition to create small momentsof happiness every day? Meet our people, discover their unique skills and get excitedto join them in a great work environment. /p