Manager, Performance Marketing Kipling

pSection:Headquarters /ppPacks EMEA (Eastpak, JanSport and Kipling) is looking for an exceptional Manager, Kipling Performance Marketing to join our Digiland team based in Antwerp, Belgium. /ph3Let’s talk

about the role
/h3pAs Manager, Kipling Performance Marketing, you will lead paid digital marketing initiatives that accelerate Kipling's digital growth and support Kipling.com in achieving its e-commerce objectives. /ppYou will develop and optimize full-funnel performance marketing strategies, translate data into actionable insights, and work closely with internal teams and external agencies to balance brand-building priorities with conversion and commercial performance. /ph3How You Will Make a Difference /h3pYou will achieve this by: /pulliDeveloping, executing, and optimizing full-funnel strategies across Paid Search, Shopping, Paid social media, YouTube, TikTok, and other relevant digital channels. /liliDefining and evaluating paid media KPIs, building automated dashboards and reports, and presenting actionable performance insights to internal and external stakeholders. /liliManaging media agency relationships and coordinating campaign activities across platforms, while ensuring effective delegation and delivery against business objectives. /liliCollaborating with Brand, Digital Marketing, the Kipling.com Trade Team, VF Central teams, Finance, and external agencies to align digital marketing plans with financial objectives and long-term growth priorities. /liliApplying a test-and-learn approach through A/B testing of creatives, paid content, landing pages, and audience targeting to continuously improve campaign performance. /liliSupporting CRM and digital media integration to grow and leverage the first-party database, while partnering with the content team to develop high-impact paid content. /liliPlanning, managing, and tracking digital media investment, ensuring alignment with financial targets and Kipling’s brand identity. /liliStaying current on digital marketing best practices, AI applications, and emerging technologies, and sharing relevant insights as the team’s digital expert. /li /ulh3Skills for Success /h3pYou should be a commercially minded and data-driven digital marketing professional, with: /pulliA minimum of five years' experience in digital and performance marketing, with strong knowledge of planning, execution, optimization, and growth strategies. /liliStrong commercial acumen, analytical capability, and budget management skills, with proficiency in metrics such as CVR, CPC, and ROAS. /liliHands-on proficiency with Google Analytics, Google Ads, Meta Business Manager, Google Search Console, and Microsoft Office. /liliExcellent stakeholder management, communication, and presentation skills, with the ability to collaborate effectively across teams and agencies. /liliA proactive and well-organized approach, with the confidence to prioritize independently, manage expectations, and remain consumer
- and results-focused. /liliFull professional fluency in English; an additional European language is a plus. /liliA good understanding of how AI can be applied in digital marketing. /li /ulh3What's in it For You /h3pWe're in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That's why

we offer
comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we're the total package. /pulliA supportive feedback-based culture where respect and integrity guide us in what we do /liliAn inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together /liliBe part of an iconic lifestyle brand in a multi brand, multi countries organization /liliOn site gym offering health and well-being initiatives /liliA discount card with 50% on all VF brands /li /ulpbThis post is not eligible for relocation support /b /ppVF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It's the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com /ph3Free to Be, Inclusion Diversity /h3pAs a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike. /p