Retail Activation Lead: Channel Strategy
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Pierre Fabre Benelux is seeking a results-driven Trade Marketing/ Retail Activation Manager to maximize in-store impact across pharmacy, parapharmacy and e-retail where applicable. You will define activation plans, drive Perfect Store standards, manage POSM and visibility, and measure ROI to continually improve results.
You will collaborate with Marketing and Sales to translate brand plans into retail programs, coach field teams, and ensure compliant, compelling brand storytelling across