VP Brand

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Antwerp, Flanders, Belgique Loop Earplugs Temps plein

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Experience: Executive marketing leader with proven experience building a brand-led growth engine at scale, owning strategy and budget at or near CEO level, and connecting brand, performance marketing, data, and AI-enabled ways of working.

Location: Europe, Antwerp preferred. Approximately 50% hub presence, primarily in Antwerp, with regular time in Amsterdam and New York.

Own Loop's brand engine and help drive our shift from performance-led to brand-led growth. This isn't a lateral move. We built Loop by going all in from day one. You’ll lead the next phase of our growth: making brand the reason people find us, choose us, and stay with us as we expand from earwear into a broader portfolio of sensory products and from DTC into retail worldwide. If you've built a brand engine that measurably changed how a consumer company grows, and you're ready to break the rules that no longer work, this is where you do it.

The role Reporting to the CEO, you’ll lead Loop’s shift from performance-led to brand-led growth and own four teams: Product Marketing, Brand Marketing, Strategic & Consumer Insights, and Studio. You’ll shape the brand and marketing strategy, the investment plan behind it, and the organization required to deliver it. You’ll co-create brand strategy with Loop’s founders, who bring informed, frequent, and direct opinions to the work. You’ll also work closely with the leaders of performance marketing and commerce, building one connected growth flywheel rather than competing engines.

What You’ll Do (and What You Won’t)

You own Loop’s brand and marketing strategy and the investment plan behind our shift to brand-led growth

You build the brand marketing capability that earns attention through partnerships and KOLs, PR, organic social, community, and offline brand moments

You strengthen Loop’s Tech x Lifestyle position with every move

You make product marketing the engine of an expanding, multi-category portfolio across channels, regions, pricing, promotion, and launches

You shape an AI-first marketing organization built around small teams, clear owners, a high bar, and fast learning

You lead Product Marketing, Brand Marketing, Strategic & Consumer Insights, and Studio

You make brand and performance reinforce each other through shared data, mutual respect, and a connected plan

You contribute to company strategy, executive decision-making, and the development of high-performing, engaged teams

You won’t

Own performance marketing or commerce; you’ll partner closely with the peer leaders who do

Build brand in isolation from data, performance marketing, product, or commercial realities

Set strategy from a deck and leave execution to others

Wait for the organization to settle before taking ownership

How You’ll Succeed We look for people who think big, stay curious, and aren’t afraid to go all in to make things happen. You’ll make brand a measurably bigger driver of Loop’s growth, strengthen our Tech x Lifestyle position, reduce dependency on paid media while supporting continued growth, and build an AI-first marketing department with clear ownership and engaged teams.

Success Will Be Measured Through

Brand becoming a measurably bigger driver of growth

A measurably stronger Tech x Lifestyle position

Declining dependency on paid media while the company sustains 30% growth beyond €500M

An AI-first marketing department

Teams that are engaged, clear on what they own, and proud of the work

What You’ll Bring

You have led at least one proven brand-led shift at scale and can show how it measurably changed the way a consumer company grew

You have operated at or near executive level, reporting to a CEO or working no more than one level away, with ownership of strategy and budget

You can hold a company-level strategic argument, including when the conversation is uncomfortable

You respect the craft of performance marketing and use data to prove that brand works

You have made brand and performance reinforce each other before

You use AI to transform how you and your team work, rather than simply talking about it

You have led teams and can build a high-performing, engaged organization

You bring humility, high agency, strong judgment, a taste for craft, and the willingness to stay close to execution

You might be a sitting CMO. You might equally be the number two who built the brand engine at an iconic consumer brand under a strong founder or VP Marketing and is now ready for a first number-one seat. Both are welcome.

Loop isn’t for everyone. We might not be a match if you:

Need full autonomy over brand, away from opinionated founders

See performance marketing or data as the enemy of brand building

VP Brand

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