Digital marketeer

About IOAN IOAN is a Belgian skincare brand, founded by Jani Kazaltzis and Jens Fissers and based in Antwerp. We're a young, ambitious and fast-growing brand building a modern B2B and D2C beauty business — and we're looking for our first full-time team member to lead our digital growth engine. The Role As Digital Marketeer, you're responsible for managing IOAN's entire customer journey. You coordinate earned, owned and paid media as one cohesive whole, so that every customer touchpoint — from first introduction to purchase and repeat purchase — is aligned. You define the social media strategy, own its execution, and grow our own channels (TikTok, Instagram, website) into the primary engine for our direct-to-consumer growth, while managing our paid partnerships together with our external agency. You get strategic support from the team, but the role is fully hands-on: this is a build role for someone who wants to create a brand's marketing infrastructure from scratch, not just maintain it.

Key Responsibilities
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¢ Ownership of the entire customer journey: coordinating earned, owned and paid media as one whole, with a structured content and marketing plan (aligned with product launches and events) for our own TikTok, Instagram and website content. â€
¢ Main point of contact for our agency on paid social campaigns and TikTok Shop â€
¢ Developing and managing influencer and UGC marketing â€
¢ Ownership of the CRM and email marketing plan â€
¢ Managing the commercial side of the website: product launches, content, SEO, GEO and conversion â€
¢ Building and growing community engagement across the social channels â€
¢ Customer support: responding to messages received on Instagram, TikTok Shop and other channels, or setting up a chatbot Q&A â€
¢ Coordinating with our external fulfillment partner on order processing and inventory communication for the D2C business â€
¢ Tracking KPIs per channel and continuously optimizing based on data â€
¢ As part of a small team, taking on additional tasks as they come up — we're looking for flexibility and a willingness to pitch in wherever needed IOAN has strong growth ambitions: we want to scale quickly, including beyond the Benelux. Experience with other European markets is therefore a plus. What You Bring â€
¢ A true digital native with strong, practical knowledge of TikTok and Instagram (organic and paid) â€
¢ Proven experience with influencer and UGC marketing â€
¢ Strategic insight combined with a hands-on, get-it-done mentality — you enjoy building something from scratch â€
¢ Experience with CRM/email marketing tools â€
¢ Fluent in Dutch and English; French is a plus â€
¢ Ambitious, entrepreneurial and motivated to work in a small, fast-moving team â€
¢ Experience with other European markets is a plus, given our ambition to grow quickly

What We Offer
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¢ The chance to help build the marketing engine of a growing Belgian beauty brand from the ground up â€
¢ Direct collaboration with the founders and close strategic support â€
¢ A full-time role at the heart of a small, hands-on team based in Antwerp â€
¢ Room to grow along with the brand Interested? Send your CV and a short motivation to Isabelle@ioan.eu — we look forward to hearing from you.