Brand & Content Specialist

pbBRAND CONTENT SPECIALIST /b /p pAre you a marketing professional who thrives at the intersection of brand, content and commercial growth — and ready to take real ownership of meaningful work? As our Brand Content sSecialist, you are the right-hand to the Brand , Content Trade Marketing Manager and a key driver of how Reynaers Aluminium shows up in the market. You co-own the brand and content strategy, translate it into actionable communication plans, and serve as the critical bridge between Product Management and the marketing team — ensuring product launches and go-to-market initiatives are sharp, consistent and commercially relevant. /p h3TASKS RESPONSIBILITIES /h3 h3Brand strategy co-management /h3 ulliCo-develop and steward Reynaers Aluminium's global brand strategy alongside the Manager; ensure brand vision, positioning and identity are consistently applied across markets and touchpoints. /liliLead the operationalisation of brand guidelines across the team and with external partners; act as a guardian of verbal and visual brand identity in day-to-day work. /liliDevelop brand campaigns and always-on brand storytelling initiatives that reinforce Reynaers Aluminium's positioning.. /li /ul h3Trade marketing management /h3 ulliOwn and maintain the gadgets and point-of-sale (POS) assortment for Reynaers Aluminium; ensure the full range is continuously aligned with brand guidelines and reflects current positioning across all markets. This is a head office responsibility, managed centrally from the Reynaers Aluminium marketing team. /liliManage the lifecycle of the trade marketing assortment: from product briefing and periodic review to selection and approval; coordinate supplier tendering processes in close collaboration with the dedicated marketing buyer within procurement. /liliAct as the primary internal contact for trade marketing materials across customer service, supply chain and warehouse teams; coordinate closely to ensure smooth ordering, stock management and delivery processes. /liliProactively flag assortment gaps, quality issues or brand inconsistencies and propose solutions in collaboration with relevant stakeholders. /li /ul h3Content marketing strategy /h3 ulliDefine the key messaging architecture per (digital) product category, product line and target audience, ensuring alignment across marketing assets (landing pages, blog, email, social, etc.). /liliOversee and quality-control the translation of value propositions into content in close collaboration with Product Management and the content creation team; contribute to quality-control of final outputs. /liliSteer and finalize internal messagingvalidation processes with relevant stakeholders. /li /ul h3Go-to-Market product marketing interface /h3 ulliServe as the primary marketing interface with Product Management: translate product roadmaps and innovations into compelling commercial marketing campaigns. /liliDevelop product launch communication strategies and contribute to coordination between product, sales and marketing teams. /liliEnsure all product messaging and positioning is commercially relevant, audience-appropriate and consistently applied across channels and assigned regions. /li /ul h3Performance, insights stakeholder management /h3 ulliDefine KPIs for brand and content performance; support the monitoring of results, campaign evaluation and continuous improvement initiatives. /liliBuild and maintain a strong understanding of market trends, industry best practices and competitor communication strategies to inform strategic decisions. /liliPartner with international marketing teams to evaluate strategy localisation and ensure global-local alignment. /liliDeputise for the Brand, Content Trade Marketing Manager when needed; represent the team in cross-functional forums. /li /ul h3CANDIDATE PROFILE /h3 ulliMaster degree in Marketing, Communications, Business or equivalent by experience. /liliMinimum 3 years of experience in brand and/or content marketing, ideally in a B2B2C or multi-audience environment. /liliProven experience in product marketing or go-to-market strategy: you are comfortable working with product managers and translating technical innovation into market-facing narratives. /liliA creative and structured thinker: you understand the bigger picture and are ready to take ownership of your own workstreams. /liliStrong ability to translate complex, technical concepts into clear and persuasive messages for diverse audiences. /liliData-driven with a solid understanding of content performance metrics, SEO and analytics. r. /liliExcellent stakeholder management and networking skills; you naturally build trusted relationships across all levels of an organisation. /liliFluent in English; Dutch is a strong plus. /li /ul h3Our offer /h3 ulliA state-of-the-art, international work environment within a global market leader where continuous innovation is a key driver. /li /ul ulliPlenty of room for initiative, personal growth, an