Performance Marketing Lead

ppReady for a new challenge? Our clients are the leading brands in Europe, and they’re looking for a variety of digital talent for their teams. We’ll help you reach the next level with a job perfectly suited for your unique skills and aspirations. /ph3About Ariad /h3pWe’re the digital consultancy staffing firm that leading A-brands in Europe count on to make digital transitions happen. We partner exclusively with brands like Samsung, Carrefour, ING, Orange and MediaMarkt. We bring together Europe’s finest talent and develop successful teams that create digital customer experiences that people want, love and talk about. Ariad consultants are specialized in digital marketing, e-commerce, digital communication, digital analytics, marketing automation, digital product design and digital transformation. /ph3About our role /h3pAs a Performance Marketing Lead, you will take ownership of the digital media strategy across multiple online channels. You combine strategic thinking with hands-on execution to drive traffic, conversions and business growth. Working closely with internal stakeholders and external agency partners, you continuously optimize campaigns, manage media investments and leverage data to maximize performance. You are always looking ahead, exploring new technologies, AI applications and innovative digital marketing opportunities. /ph3What you will be doing /h3ulliDevelop and execute the digital media strategy to maximize traffic, conversions and business impact. /liliManage media budgets across Google Ads, Meta and other digital channels, ensuring optimal performance and ROI. /liliCollaborate with and challenge external agencies to deliver best-in-class campaign execution. /liliDefine and improve attribution models, measurement frameworks and performance KPIs. /liliAnalyze campaign results, identify optimization opportunities and translate insights into actionable improvements. /liliDrive a test-and-learn culture through continuous experimentation, A/B testing and data-driven decision making. /liliStay ahead of emerging trends, including AI, generative search and new digital advertising opportunities. /liliWork cross-functionally with marketing, content and e-commerce teams while remaining hands-on in campaign management when needed. /li /ulh3What you bring /h3ulli5+ years of experience in performance marketing, preferably bwithin an agency environment /b. /liliProven experience developing digital media strategies and managing external agency partners. /liliHands-on expertise with bGoogle Ads and Meta Ads /b; experience with programmatic advertising and display campaigns is a strong advantage. /liliStrong analytical skills with the ability to translate data into strategic decisions. /liliA proactive, entrepreneurial mindset with a strong sense of ownership. /liliExperience working in cross-functional environments and aligning multiple stakeholders. /liliExcellent communication skills and the confidence to challenge existing approaches while building consensus. /liliA passion for digital innovation, continuous learning and exploring new technologies. /liliNative-level proficiency in Dutch (C2), with fluency in both French and English /li /ulh3The offer /h3ulliFull-time employment. /liliA competitive compensation package including a competitive gross salary, insurance coverage, meal vouchers, a company car with fuel card, access to sports facilities, and a range of additional benefits. /liliWork for a well-known company and have an impact on its market /liliYou will have the opportunity to work with a dynamic, ambitious, fun, skilled team, and be a key player in driving fantastic customer experience. /li /ul /p