Head of Social

Il y a 3 heures

MarcheenFamenne, Wallonia, Belgique Qrusible Talent Network Temps plein
pRole Overviewbr/Patrika Digital is hiring a fast, floor-level, and highly reactive Head of Social to build our social footprint into a powerful, standalone distribution layer. This leader will run a dedicated social/video desk backed by design and editorial resources, retaining absolute authority over platform format standards and paid social amplification budgets. /ph3Key Responsibilities Core Problems to Solve /h3ulliEstablish Alternative Distribution Channels: Transition social media into a hard-metric distribution channel that converts attention into measurable business traffic. /liliNative Strategy Overhaul: Abandon generic web-headline reposting in favor of a native, platform-first storytelling strategy optimized for native short-form video and WhatsApp-first architectures. /liliOwned-Audience Conversion: Design funnels that turn casual social media engagement into owned, high-retention assets like app installations, newsletter registrations, and WhatsApp channel subscribers. /liliNewsroom Collaboration: Maintain an active presence on the newsroom floor alongside editorial desks during high-velocity breaking news events to pilot real-time format bets and platform experiments.br/ /li /ulh3Experience Scale Requirements /h3ulliProven track record leading social media for a premier publisher or content brand with a multi-million follower/subscriber base across Instagram, YouTube Shorts, and WhatsApp Channels. /liliExperience directing an always-on, 24/7 newsroom social desk operating under tight breaking-news timelines. /liliPrior history scaling a WhatsApp Channel or parallel closed-messaging framework specifically for a Hindi-belt demographic.br/ /li /ulh3Critical Disqualifiers /h3ulliCorporate brand/agency-side backgrounds that rely on multi-week campaign lead times rather than newsroom-velocity rhythms. /liliLack of direct, native fluency in Hindi-language, vernacular internet culture (this cannot be handled via translation services). /liliA vanity-metrics mindset that prioritizes follower tallies without linking social growth directly to traffic, app installs, or digital revenue. /li /ul