International Account Manager
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International Account Manager
Business Development & Distributor Management
Location: Ghislenghien, Belgium | On-site
Travel: Approx. 30% international
Experience: 5+ years B2B sales experience in medical devices, pharma, healthcare, or a related industry
About H&O Equipments
H&O Equipments is an international medical device manufacturer specializing in innovative cryosurgical technologies. Headquartered in Belgium, we work with healthcare professionals and distribution partners in more than 60 countries worldwide.
We are looking for an experienced International Account Manager to join our commercial team and help drive our next phase of international growth.
This is not simply an account-maintenance role.
Your focus will be approximately:
- 60% New Business Development
- Identify, qualify, and develop new international distribution partners.
- 40% Existing Account Management
- Manage and grow an assigned portfolio of existing international distributors.
If you enjoy understanding how businesses work, developing long-term commercial partnerships, creating new opportunities, and taking ownership of your territory, this could be the right role for you.
What You'll Be Responsible For:
Develop New International Business
You will take ownership of prospecting and developing new distribution opportunities within assigned international markets.
You will:
- Identify and research potential medical distribution partners.
- Proactively prospect through phone, email, LinkedIn, video meetings, industry events, and in-person meetings.
- Conduct discovery meetings with prospective partners.
- Evaluate companies using internal evaluation tools and your own commercial judgment.
- Understand each prospect's business model, customer base, product portfolio, sales organization, and market potential.
- Identify decision-makers, internal advocates, and potential blockers.
- Determine which opportunities have genuine long-term potential.
- Build and maintain a healthy, qualified sales pipeline.
- Move opportunities through a structured and sometimes complex international sales cycle.
We are looking for someone who is comfortable creating opportunities rather than waiting for leads to arrive.
Grow Existing Distributor Accounts
You will also have full commercial responsibility for a portfolio of existing international partners.
Your role is to understand the DNA of each account—not simply their order history.
You will:
- Build strong relationships with key stakeholders.
- Understand how each distributor makes money and goes to market.
- Know their customer base, sales structure, product portfolio, and commercial priorities.
- Identify opportunities for growth and risks that could prevent progress.
- Develop annual Client/Territory Growth Plans.
- Establish realistic forecasts and commercial objectives.
- Monitor performance and proactively address underperformance.
- Work closely with Marketing and Strategic Management to develop the business.
Our Account Managers are expected to think beyond the next purchase order and focus on building stable, sustainable, long-term business.
Accountability Is an Important Part of This Role
You will report directly to the Head of Sales & Marketing and CEO and will have significant responsibility for your accounts and territory.
Each week, you will participate in an individual pipeline meeting and are expected to arrive prepared with a clear understanding of:
- Your monthly sales budget and forecast.
- Expected business from existing accounts.
- Risks and opportunities.
- Progress on active prospects.
- New business development activities.
- Next steps required to move opportunities forward.
- Areas where management support is needed.
Our full commercial team also meets monthly to review performance, strategy, markets, accounts, and upcoming priorities.
We work as one business unit across Account Management, Marketing, and Strategic Management. Collaboration and open communication are therefore essential.
The Person We're Looking For
Experience matters, but mindset matters just as much.