Data Analyst
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Key Responsibilities
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- Analyse the performance of marketing campaigns, communications and events and provide actionable insights to support decision-making and marketing strategy.
- Develop and maintain dashboards, reports and KPIs to measure campaign effectiveness, customer behaviour and market trends.
- Identify improvement opportunities and recommend data-driven solutions to enhance customer experience, campaign conversion and business results.
- Analyse marketing performance across the marketing funnel and conversion funnel.
- Work closely with Brand & Corporate Functions and other performance analysts to strengthen a culture of performance and data-driven decision-making.
- Document and support the use of tools for analysing marketing and communication performance.
- Train and support users in using available performance analysis and reporting tools.
- Collaborate effectively with stakeholders, challenge existing approaches and contribute to continuous improvement.
Experience Required
- At least 3 years of experience measuring the performance of marketing and communication initiatives.
- Strong knowledge of marketing performance KPIs, marketing funnels and conversion funnels.
- Strong analytical skills with the ability to transform complex data into actionable insights and business recommendations.
- Strong knowledge of Power BI.
- Knowledge of Adobe Analytics and Sprinklr.
- Strong proficiency in SQL and experience processing complex data.
- Experience with change management in a complex organisation is highly valued.
- Strong collaboration, communication and stakeholder management skills, with the ability to challenge and influence others.
- Good knowledge of French and passive knowledge of Dutch, or vice versa. xlxgzvr
- Willingness to work in a 50% on-site / 50% homeworking setup.
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