Product & Market Intelligence Specialist

pTelevic Conference develops mission critical conference and interpretation technology for parliaments, governments, courts, city councils and corporations worldwide. /ppWe operate in specialized markets where customer requirements are complex, buying decisions involve multiple stakeholders, and trust, reliability and differentiation matter. /ph3About the role /h3pAs Product Market Intelligence Specialist, you support Televic Conference to understand its markets, customers and competitors, and turn that understanding into winning commercial decisions. /ppYou investigate why customers choose us, how competitors position themselves and where market needs are evolving. You combine customer conversations, sales feedback, competitive research and quantitative data to identify patterns and make actionable recommendations. /ppYour job is to connect evidence to decisions. /ppYou challenge assumptions, distinguish facts from hypotheses and explain what the findings mean for our positioning, target markets, product launches and sales approach. /ppYou work closely with the Head of Product Marketing, who owns product marketing strategy, positioning and priorities. You provide the evidence and recommendations that inform those decisions. /ppYou also collaborate with Sales, Product Management, RD, Customer Success and Growth Marketing to ensure that insights are grounded in real customer and commercial experience. /ppYou use AI and modern research tools to work efficiently, but you apply critical judgment to sources, data quality and conclusions. /ph3Responsibilities /h3h31. Competitive intelligence /h3ulliMonitor priority competitors, including their positioning, messaging, product launches, claims and relevant pricing signals. /liliMaintain a structured view of competitor strengths, weaknesses, differentiators and market activity. /liliPrepare concise competitor updates that highlight what has changed, why it matters and what Televic Conference should consider doing. /liliOwn the evidence and analysis behind competitive battlecards and competitor comparisons, working with Content Creative on presentation and design. /liliPrepare and facilitate competitive intelligence sessions, including Sparks workshops, to share findings and challenge internal assumptions. /liliKeep competitive materials current and relevant to the needs of Sales and Product Management. /li /ulh32. Customer insights and win/loss analysis /h3ulliEstablish and run a structured win/loss analysis process in collaboration with Sales. /liliAnalyze why opportunities are won, lost, delayed or abandoned, identifying recurring patterns across customers, competitors and verticals. /liliConduct customer and partner interviews to understand buying criteria, unmet needs, objections and decision making processes. /liliMap relevant stakeholders, buying journeys and evaluation criteria within priority verticals. /liliCombine qualitative feedback with CRM and opportunity data to distinguish individual opinions from recurring patterns. /liliTranslate findings into recommendations for positioning, sales enablement, targeting and future research. /li /ulh33. Market and vertical intelligence /h3ulliResearch market potential and opportunity across priority verticals and regions, using appropriate TAM, SAM and SOM frameworks where the available data supports credible estimates. /liliMonitor relevant technology developments, customer needs, regulation, public procurement and tender trends. /liliIdentify changes in buying behavior, competitive dynamics and market requirements that could affect Televic Conference's commercial opportunities. /liliDevelop evidence based inputs for ideal customer profiles, buyer personas and vertical playbooks. /liliMake research limitations, assumptions and confidence levels explicit, especially when reliable market data is limited. /liliRecommend where further research would materially improve a business decision. /li /ulh34. Product and customer insights /h3ulliGather and synthesize customer feedback relevant to product positioning, adoption and market needs. /liliWork with Product Management, RD and Customer Success to understand relevant product feedback and adoption signals. /liliAnalyze software and product adoption data where reliable tracking is available, and identify meaningful patterns or potential barriers to adoption. /liliTranslate relevant findings from customer satisfaction feedback into implications for messaging, positioning and sales enablement, while Customer Success retains ownership of the overall satisfaction program. /liliHelp Product Marketing understand which product capabilities, proof points and customer outcomes matter most to priority audiences. /li /ulh35. Product marketing and launch support /h3ulliProvide market, customer and competitive evidence for product positioning, value propositions and launch briefs. /liliSupport the Head of Product Marketing in prioritizing audiences, verticals and use cases. /liliCoor