Director of B2B Marketing

pbThis position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of B2B Marketing based in Belgium. /b /ppAs Director of B2B Marketing, you will lead strategic marketing initiatives for a portfolio of business-to-business clients, helping them strengthen their brands, generate demand, and accelerate growth.br/You will combine strategic leadership with hands‑on expertise across paid and organic channels, developing integrated marketing programs aligned with each client's commercial objectives.br/Working across paid search, paid social, SEO, GEO, content, outbound email, and other channels, you will help create connected campaigns that engage audiences throughout the buyer journey.br/You will use performance data to guide investment decisions, optimize channel strategies, and translate marketing results into measurable business outcomes.br/As a senior client partner, you will build trusted relationships with executive stakeholders and confidently present recommendations, insights, and growth opportunities.br/You will also guide multidisciplinary teams, support new business development, and contribute to the continued evolution of B2B marketing capabilities.br/This is a fully remote opportunity for an experienced, commercially minded marketer who thrives in a fast-paced, collaborative, and entrepreneurial environment. /ph3Accountabilities /h3ulliServe as a senior strategic marketing partner for a portfolio of B2B clients, providing direction, expertise, and ongoing counsel. /liliDevelop integrated marketing strategies and plans aligned with client business objectives, target audiences, and growth priorities. /liliTranslate business goals into actionable channel strategies, campaigns, performance indicators, and measurement frameworks. /liliBuild strong relationships with client executives and confidently communicate strategic recommendations, campaign results, and opportunities. /liliIdentify opportunities to expand and strengthen client marketing programs based on performance insights and changing business needs. /liliManage relationships with external vendors and partners to support effective execution and scalable results. /liliLead paid and organic B2B marketing strategies across relevant channels, including paid search, paid social, display advertising, and retargeting. /liliOversee organic growth initiatives across Generative Engine Optimization (GEO), Search Engine Optimization (SEO), content marketing, and organic social media. /liliDevelop audience segmentation, targeting, messaging, and channel recommendations based on buyer behavior and client objectives. /liliCoordinate with specialists across GEO, SEO, outbound email, content, creative, social media, and public relations to deliver integrated campaigns. /liliEstablish and monitor KPIs that connect marketing activities to lead generation, conversion, revenue, and broader business outcomes. /liliAnalyze campaign and channel performance to identify trends, opportunities, and areas requiring improvement. /liliUse data to guide decisions related to budget allocation, audience targeting, messaging, content strategy, and channel mix. /liliTranslate complex performance data into clear, practical insights and recommendations for clients. /liliContinuously test and optimize campaigns to improve engagement, demand generation, conversion rates, and return on investment. /liliProvide strategic direction and oversight to cross-functional teams supporting B2B client accounts, ensuring consistent quality and accountability. /liliContribute to new business development through marketing strategy, proposals, pitches, and client presentations. /liliCollaborate with senior leadership to establish best practices, improve workflows, and strengthen the organization's B2B marketing capabilities. /li /ulh3Requirements /h3ulliAt least 10 years of B2B marketing experience, including significant experience working in an agency environment. /liliDemonstrated expertise in both paid and organic marketing, with the ability to develop and manage integrated, multi-channel strategies. /liliStrong knowledge of paid advertising, including paid search, paid social, display campaigns, and retargeting. /liliSolid understanding of B2B buyer journeys, demand generation, lead generation, conversion strategies, and marketing funnels. /liliProven experience managing B2B client relationships and advising senior-level stakeholders. /liliStrong analytical capabilities, with the ability to interpret campaign performance and translate data into meaningful business recommendations. /liliExperience managing marketing budgets and making informed decisions about channel selection, investment, and spend allocation. /liliExcellent communication, presentation, and relationship-building skills, with the confidence to influence clients and senior decision-makers. /liliStrategic and creative thinking combined with a practical, hands